Real Estate Internet Marketing is Big Business... and it's getting bigger as buyers and sellers increasingly go online to transact what was
once exclusively reserved for off line transactions. They're auctioning properties, negotiating and signing lease agreements and researching information on buying and selling real estate.
And although Real Estate Internet Marketing is a little too cutting edge for some agents, Realtors who have fully embraced the strategy are waging successful online marketing campaigns...
and are dominating their markets with leads, listings and sales!
Are you ready for another next level of success? Then continue reading to learn more about opportunities ahead of you.
Email Marketing is pretty cheap! It doesn't cost a lot of money to get atrated and/or to sustain it. Think of it as what you might pay for a good lunch once a month - it might cost that much! Plus, your marketing messages can be delivered instantly and automatically!
How? With auto responders! Autoresponders are follow-up email marketing systems that automatically enroll prospects into your email system and deliver information to them 24/7, seven days a week and 365 days a year.
I've been using them since 2004 and currently have approximately 3,000 subscribers in my database. Like the current real estate market, the number is a fluid one which has been as high as 3800 subscribers, but when the real estate market went down so did my number of email newsletter subscribers.
While most agents know about email marketing auto responders, many still haven't made time to learn how to harness their lead generation powers that convert leads to buyers and sellers. And it's even sadder because they're easy to learn how to use and they work like crazy!
Free autoresponder programs and services are plentiful, but often come loaded with ads that you have no control over. Consequently, users end up looking amateurish, an impression that you can ill afford when going about the busines of trying to list and sell million-dollar homes. Still, you can start with a "free trial" subscription to try it out and get the hang of it.
And then there are paid services, which when all is said and done are relatively inexpensive, costing approximately $15.00 - $40.00 a month. Here's the autoresponder company I use. Again...I’ve been using it since 2004 and can recommend them without hesitation.
The main goal of an auto responder is to automate the delivery of follow up email messages to prospects and clients so that you can build relationships with them through a series of messages. The more follow up you have with your prospects the more leads and listings you'll get...and sales you'll make.
Plus, you’ll be able to increase the number of prospects you market to, as auto responders will tirelessly deliver one message after another, while simultaneously adding or deleting prospects from your email system without any additional work from you after you set them up.
However, it's important to load your auto responders with useful information that your clients can’t wait to get a hold of. That's the business of it in a nutshell, and the more information you provide the more successful your email marketing efforts will be.
Collecting Email Addresses; collecting email addresses is a great way to generate leads, too...and is easier to do than you might think. People on the web are used to providing their email addresses in exchange for information they're interested in. So, in most cases, if you ask for an email address in exchange for information that you'll provide people won't usually mind giving them to you.
The best way to generate leads is through an auto responder, which enterprising Internet Marketing Realtors use in many different ways! For example, they offer “Home Buying & Financing Reports” to Buyers; information on “How To Sell Your Home Fast For Top Dollar” for Sellers, and “Best Real Estate Investment Buys” type reports for Investors – all on autopilot. Check out these prewritten reports if you need some.
Summarily, although some Real Estate Internet Marketing Realtors are still trail blazing ways to use the Internet to market homes, there’s a huge opportunity to effectively use auto responders in new and different ways.