Real Estate Marketing Tip #5; Start A Real Estate Newsletter

by Lanard Perry

Real Estate Newsletters

Real Estate Newsletters

This is the 5th of a growing list of Real Estate Marketing Tips to grow your business and increase your marketing success. This one is about Real Estate Newsletters.

Newsletters In a Box


If you've researched "real estate newsletters" you know that there are companies that offer pre-printed ones that are completely done for for you for a fee, in both paper and electronic versions.

One that came across my radar while I was preparing to write this article offers a free guide that explains in great detail some of the many reasons you should be marketing your services via newsletters. It's full of useful information! You can
click here to get it.

If you have money to spare, it can make sense sense to subscribe to a paid service. You'll get professionally designed newsletters with lots of eye appeal...totally stress free!


You Can Do It Yourself, Too!


I'm a low budget kind of guy and like keeping things simple and cheap, while still having it be good and effective. I use real estate web site content articles to create my newsletters.

you can click here to learn more about them.

Admittedly, my newsletters aren't as visually appealing as those done by expensive services but they're just as effective in generating leads.

For example, my target audience is real estate agents, investors, buyers, sellers, mortgage brokers and bankers and I have somewhere between 2500 and 3000 subscribers. I could tell you the exact number, but it's not important enough to break my writing flow to look it up.

Of course if you're an agent you may never have that many subscribers; but signing up a couple of hundred of them, buyers and sellers, is very doable! Interested? Give me a call to discuss it.

Getting The Most out of Your Newsletters


But let's get back on point. Here are some things you should do to get the most out of your newsletters.

1. Collect links to sites offering interesting and useful information and include them in your newsletters.

2. Write like you talk if you don't think you're a good writer. Make it a point to have fun and be yourself and forget about trying to be perfect. It will take a lot of pressure off of you.

3. Hire ghost writers when you get frozen brain and can't think of one darn good thing to say.

4. Use an auto responder service to automatically deliver your newsletters and sign up subscribers.

5. Market your newsletter by distributing flyers, placing sign up forms on your web site pages, and offering giveaways to encourage people to sign up.

Wrapping Things Up


Summarily, having a Real Estate Newsletter is one of the top tools for generating leads and turning them into prospects...and in the end some of those prospects will become buyers and sellers.

That's it for now. Talk to ya the next time.

To Your Real Estate Marketing Success!
Lanard Perry
352-283-9316

*Please feel free to call anytime about anything!

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