Real Estate Marketing Book
A good Real Estate Marketing Book is a valuable a part of your marketing arsenal, just like a traffic generating real estate website. Because in order to maximize your income potential you need to know how to be a good marketer, one who can find leads and close deals.
And what better way to learn about real estate marketing than through books written fro that specific purpose?
Some real estate agents are natural born marketers and can sell ice cream in snow storms. But if you’re not quite that gifted, as most of us aren’t, a real estate marketing book is a logical place to begin to get the knowledge you need to become an effective marketer.
The best real estate marketing book I ever read had absolutely nothing to do with real estate marketing. Instead, it was about affiliate marketing. I learned, for example, that many salespeople are ineffective marketers because they focus on trying to get quick sales rather than building relationships to get the sales.
But we know that selling is mostly about relationships. If a person knows and likes you they’ll do business with you. If they think you’re "working them", or if they distrust you for any reason, they won’t do business with you. Instead, they’ll go around you and purchase what you were trying to sell them from some one else.
Another real estate marketing book worth checking out is about farming expired listings. I’m a little biased because I wrote it, but if you’ve ever thought about farming expired listings it’s a premium resource. It even comes with expired listing letters, fsbo letters, and more; 9 letters altogether, plus a listing log and marketing update report.
Below are several more real estate books that are worth adding to your "must read" list. Not all of them are about marketing, but all can help you make money; as a Realtor or investor.
Build Massive Wealth In Real Estate Foreclosures: A simple, yet powerful and proven formula that will grab you by the hand and walk you step by step to your real estate fortunes.
Find and Assign Fixer Uppers: Make money finding and assigning fixer uppers without cash, credit or risk. This is a cash flow generating opportunity that complements your real estate sales career like a hand and glove.
Make Real Estate Investments with IRAs: Use "Tax-free" or "Tax-deferred" Money in Your "Self-directed" IRA, Roth, or other Retirement Plan to Buy Investment Property.Robert G. Allen's Challenge: #1 New York Times Bestselling Author Needs Your Success Story. It's Robert Allen - what else do I need to say?
In closing, make Real Estate Marketing Books a staple of your real estate marketing plan and watch your business soar. A book a month can be a precription for a long and prosperous future.
A Few More Books To Consider
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