Expired listings are a goldmine! It may sound like a bold claim, but real-world results prove it over and over again. These homeowners already wanted to sell, already attempted to sell, and are now more open than ever to a smarter approach. When their listing expires, they’re not looking for another pitch—they’re looking for answers, a clearer strategy, and an agent who can turn frustration into fresh momentum.

What they value most is guidance: someone who can explain what didn’t work, present a smarter strategy, and map out a path toward a successful sale. When your outreach is structured and solution-focused rather than pushy or reactive, you immediately stand out. You become the fresh start they’ve been waiting for.

This is where a farming expired listing system becomes so effective. Instead of sporadic attempts or random mailings, you operate with consistency, positioning yourself as the agent with the clarity and structure homeowners want after a frustrating experience.

Kevin’s Real-World Experience

Some expired listing success stories begin quietly—with discipline rather than immediate closings. That’s the case with agent Kevin Kellogg, who committed to mailing ten letters a day, five days a week. Instead of waiting for the “perfect moment,” he followed a steady rhythm built to generate momentum.

Kevin launched his first campaign on 08-15-11 and understood from the beginning that expired listing outreach often requires about thirty days before leads begin responding. His early update wasn’t about overnight wins—it was about confirming he was on track. His goal was simple and realistic: one expired listing a month and one to two closings as his pipeline developed.

Kevin’s experience shows what this system is built for: dependable action, steady visibility, and a commitment strong enough to let the process work. His story proves that the first win in expired listings usually happens long before the first listing appointment—it happens the moment you begin mailing consistently.

The Power of Bonus Letters

A powerful way to enhance your expired listing strategy is by rotating “bonus letters” into your routine. These targeted mailings help you connect with homeowners in different situations and expand your reach beyond the standard expired messaging.

Examples include FSBO letters, absentee owner letters, investor-focused letters, commercial property letters, and vacant property letters. These variations appeal to sellers who may not respond to a traditional expired appeal yet still have strong motivation to act.

Bonus letters keep your pipeline active when expired inventory slows and reinforce your position as an agent who brings multiple solutions—not just one.

Why This System Works So Well

The Farming Expired Listing System works because it’s simple, structured, and sustainable. You don’t need apps, automation, or heavy tech—just a repeatable process you can maintain even during busy seasons.

The foundation is straightforward: mail ten letters a day. Over time, homeowners begin recognizing your name, your message, and your persistence. This familiarity creates trust, and trust becomes opportunity.

Because the system focuses on solutions rather than pressure, homeowners naturally gravitate toward you when they’re ready for a new strategy. And with bonus letters enhancing your visibility, you become a true multi-angle marketer in their eyes.

Bill’s 30-Listing Success Story

Some agents build momentum gradually, while others achieve breakthrough results by committing fully to the system. Agent Bill Steinig of Crye•Leike Generation Realty followed the strategy steadily for ten months and generated more than thirty expired listing opportunities—successfully closing over two dozen.

Bill had tried other systems, but none produced the same consistency. His results became so noticeable that colleagues began recognizing him as one of the top expired listing agents in his county. His success was driven by disciplined outreach, clear messaging, and confidence in a system that delivered.

His story shows what happens when discipline meets strategy: expired listings turn from occasional wins into a predictable source of business.

How to Get One Listing a Month

For many agents, the objective is simple: build a reliable stream of opportunities that produces at least one new listing each month. This system is designed to make that achievable.

The formula is clear: mail ten letters a day, rotate bonus letters weekly, stick with the routine for 30–90 days, follow up with value-driven communication, and track your responses. This rhythm builds momentum that compounds over time.

Some sellers respond quickly, while others reach out when the timing aligns. Consistency makes you the familiar, trustworthy option—and that familiarity is what turns this system into a monthly listing generator.

Related Pages: How to Get More Expired Listings in Your Market

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