Real Estate Marketing is more complex than ever.  There's so much to learn and so little time to do it.   The market is in a recession and agents are more challenged than ever to generate enough leads and sales to earn a living.   And the process is made longer because there are few credible sites that provide useful, straightforward information.  Real Estate Marketing Talk is one of them.  

Here you'll find information about some of the best real estate marketing products, tips, tools and services available today.  Need more real estate prospects?  Then you're in the right place. Want to get more listings and make more sales? No problem. 

• Expired Listing Systems

• Real Estate Letters; Expireds, FSBO, Vacant Properties, etc.
• Real Estate Articles to convert leads to buyers and sellers
• Real Estate Marketing Reports that educate and inform your prospects
• Real Estate Leads Ebook; common but often overlooked ideas for generating leads
• Real Estate Website Content to boost search engine rankings
• Email Auto responders, automate your lead generation strategies and boost profits

Before we get too far ahead of ourselves lets establish that Real Estate Marketing is a process, not an event.  Specifically, it is something you learn over a period of time rather than something that happens in the blink of an eye. 

Consequently. the best way to benefit from the business building tips, tools and strategies found here on Real Estate Marketing Talk is to pick a page and read it.  And after you've done that read another one and another...and so forth and so on.

Pretty soon you'll realize that you're learning and doing things that even veteran agents aren't doing.  You'll establish a niche market and distinguish yourself from other agents and perhaps even become the agent that your prospects will turn to for their real estate needs.

And if you really want to accelerate your business building efforts sign up for my FREE Real Estate Marketing Newsletter!  It contains lots of tips, tools, strategies

and resources to boost your listings, sales closings prospects and leads. Not to worry, I'll never spam you  or share your information with anybody else.

Sign up by clicking the link on your left that says Realtor Newsletter.

Let's face it, the real estate industry is very competitive.  Everybody's vying for the same prospects; buyers and sellers!  And perhaps the biggest issue with real estate agents today is the high turnover rate, up to 80% by some estimates. 

It's different with investors though. Their real estate marketing revolves around high vacancies, loss of income, debt load, problematic tenants and the like.

To gain a real estate marketing edge real estate agents and investors should define their marketplaces by clearly identifying exactly what their market is. They should become specialists. 

• with real estate agents their marketing forte could be upscale homes, country estates, move up single family homes, etc.

• with investors it could be selling no money down homes, or allowing move up buyers to exchange current homes to investors for their larger, move up homes.

Similarly, buyers can increase their real estate savvy by learning where the best deals are and how to negotiate the best prices for them.

Finally, sellers increase their bottom line by learning how to select the right agent to market their homes, how to prepare their homes for the market and get maximum price for it.   

So, welcome!  You're in the right place, whether you're

• An agent needing more listings and sales
• A buyer looking to save money on your next purchase
• A seller looking to ensure you make the best deal and make the most money when you sell your house, or
• An investor wanting to create wealth through real estate investments

Below is a real estate article to inspire and motivate you.

3 Easy Steps to More Real Estate Leads
By Lanard Perry

Need More Real Estate Leads? Don't have a lot of money to spend on getting them? Then join the club. But believe it or not there are ways to generate low cost leads and have fun giving back to your local community at the same time.

Still, I'm one of the first ones to admit that lead generation is a challenging, ongoing, never ending process. As long as you're in real estate sales you'll need leads...and plenty of them.

So, where do you find them? The short answer is everywhere.

For example, if you have kids their schools are excellent places to network for leads. Relationships established that can easily span thirteen or more years (kindergarten through 12th grade). And given that people move sometimes on average once every 7 years or so the majority of them will potentially be repeat customers.

To get most out of your networking efforts you should to always wear something that identifies you as a real estate agent; a logo on a baseball cap, tee shirt, polo shirt, windbreaker, sports coat, that Century 21 Gold Blazer, etc.

Plus, always be prepared to give away business cards, but only when people ask for them. You don't want to be perceived as an obnoxious, pushy salesperson that people want to avoid. That would be a terrible position for both you and your kids to be in. And what's the point of being pushy anyway, as you'll have up to 13 years to cultivate relationships with them.

The point is this...always be in a marketing and advertising mode; as real estate lead generation can be a 24 hours a day, 7 days a week endeavor.

Another strategy is to register your children in sports activities; basketball, football, track, cheer leading, swimming, etc. The benefits are your kids will be healthier because of the physical activity and it will create more relationship building experiences.

Whether it's a football game, soccer tournament or track meet you're likely to find hundreds of people gathered on any given weekend to support and cheer on their kids.

Here's another tip. In addition to advertising through body wear, polo shirts, baseball caps, tee shirts and the like you can also distribute flyers by placing them on windshields of vehicles parked at the event.

Finally, sponsor scholarships for kids who can't afford to attend extra-curricular activities; like field trips, registration fees to play sports, etc. Unfortunately, many kids can't afford participation even low cost events, including ones costing as little as $5.00 - $10.00.

And you can do this without hurting your pocket. Here's how.

Have a standing agreement with your child's teacher to sponsor 1-2 kids throughout the year for different events. And without ever boasting about what you're doing (please don't) you'll generate a lot of good will while being recognized by the teacher, school administration and parent as a caring, sharing person.

You'll feel good about providing positive, lifelong memories for kids while making positive, business building relationships.

Well, there you have it it - 3 low cost, effective ways to generate more real estate leads. Work them consistently, year end and year out and you'll develop a strong network of parents, teachers and school administrators that will do repeat business with you for years to come.