The Best Real Estate Marketing System I have ever used is an Expired Listing System. I got two plus listings a week using it. And it's simple enough that you can do it, too, in just 60 minutes a day!
I’m a meat and potatoes guy who fully embraces simple but effective things - which is precisely what our system is! But don’t assume for one second that simple means “average”, because it is anything but that. In fact, it's best characterized as being powerfully effective.
If numbers alone tell the story, it's pretty darn good! I listed more properties using it in a month than many agents get in a year! I don't recall the exact number, but my high point was somewhere around 17 in a month.
Admittedly, 7 of the 17 listings included a relatively large tract of land (40 acres) that broke into seven different listings (4 ten-acre parcels, two twenty-acre parcels, and one forty-acre parcel).
When I first got licensed, I was like other rookie agents; green, more than a little naive, but willing to learn. I wanted to be successful, so I walked around wide-eyed with big ears trying to take in everything I could from agents who appeared to “have game.”
Pretty soon, I started sensing a theme. Everybody was talking about listings and seemed to assess their productivity by the number of sales they made, the number of listings they got, or both! But oddly enough, nobody was farming expired listings regularly!
I was surprised and decided then and there to take advantage of its opportunity to dominate expired listings and make more sales. And while competition for them may be more intense, they still offer potential for motivated agents.
As you get to know me, you’ll realize I can be a bit slow at times, but I eventually understand what others may already know, like the cliche that “listings are the lifeblood of the real industry." Well, they are... and it is as accurate today as yesterday... and that’s where a good Real Estate Marketing System comes in.
Listings have a way of stimulating every aspect of your business! When you have listings, you can generate leads! Although buyers responding to ads will rarely buy the particular listings they call about, you can direct them to other properties!
That’s the beauty of having listings – people might call in about a particular one but buy something else.
I know I’m not telling you something you don’t already know, so you must ask yourself why you are still reading this article.
Maybe it’s because of what I’m about to say: "expired listings are the worst-kept secret in the industry.” Almost every agent knows about them, but they are still overlooked to the point that they are arguably under-marketed!
Why? It comes down to agents thinking that other agents are already all over them, so why bother? But it’s just the opposite. Every agent knows about them, but only a few systematically and consistently pursue them! Well, at least that’s my story, and I’m sticking to it!
Our Expired Listing System was created to offer a step-by-step guide for converting Expired Listings to new ones. The system also includes letters that target FSBOs, absentee property owners, vacant properties, abandoned properties, commercial properties, and others.
Don't Most Agents Farm Expired Listings?
I don't think so, at least not consistently! Let's test my answer!
Quietly ask around your office to see if your co-workers are farming expired listings. Be discreet, though, because you don’t want them to alert them to what you’re about to do if they aren’t already doing it. After all, the point is to generate business by doing what they aren't.
What you’re likely to find out is this! Only a few agents in your office, if that many, are farming them and the few aren't doing it routinely.
Expired Listings are a profitable, sustainable, and renewable niche awaiting you. Here's our recommendation to help you get some!
Owners of expired listings can be some of the most motivated sellers you can source. Many have double mortgages, bad tenants, vacant properties, high taxes, higher insurance premiums, separations, liquidating assets, combining assets, etc... and want, or need, to sell!
They have problems to solve... and you can help them! Especially when you're armed with a letter system like ours!
Try it out! Your Satisfaction Is Guaranteed, or You'll Get Your Money Back!
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