Real Estate Marketing Tools - Having the right tools
makes all the difference in your ability to successfully compete for
listings and buyers. Without them your
real estate career could be short lived.
Like everything else, what was good a couple of years ago may now be passe.
For example, the right tools in today's market includes single property websites, social media marketing (Tweeting, Texting, Facebook, etc), mobile texting, mobile device friendly websites, flyers, postcard marketing, video marketing, etc.
Following is a quick look at some tried and true marketing tools as well as some of the new lead generation tools.
Expired Listing System. Farming Expired Listings is my alltime favorite way of generating real leads. And why not? They're plentiful, renewable, sustainable and relatively easy to convert to new listings with a good system. This is the one I developed and used and averaged 2 Plus Listings a Week with it.
Lead Capturing Real Estate Agent Websites as a platform for 24/7 Internet marketing. In the grand scheme of things they're relatively inexpensive to make and go live. However, all websites are not created equal.
Before spending your money on a website you should learn something about them. No, I don't mean that you have to become a techy, but if you at least speak basic terms you'll end up with a better website, whether you build it yourself or hire professionals to do it for you.
The more you know about about real estate agent websites the better yours will be.
And then there are theses marketing tools:
1-800 telephone number lead capturing systems -
Real Estate Marketing Scripts are powerful real estate marketing tools and every agent should have at least one script in their real estate marketing tool kit. And the choices are diverse and plentiful;
Any one or all of these scripts can be an effective real estate marketing tool. In fact, one or more scripts is recommended, as the more real estate marketing tools in your tool kit the better off you'll be.
However, you should have at least one script as part of your Marketing Strategy, as in many instances they can work as good for you as the originator of the script.
Why reinvent the wheel when you can simply buy a script and implement it all in the same day for less than the cost of a tank of gas!
Electronic Newsletters are good tools for cultivating long term relationships with client prospects. For example, with my newsletter you get invaluable real estate business building tips - weekly! Sign up today and get some tips and pointers on starting your own.
Real Estate Marketing Flyers can also be a great, low cost way to market your services to the masses. You can do nearly anything with flyers; farm neighborhoods, advertise new listings, solicit buyers, announce open houses, etc.
It used to be that the best option for generating flyers used to be having them professionally printed by a printer. However, you can now easily find software programs where you design and print your own, and hey look as professional as those you'll get from a professional printer.
Auto-Responders/Drip Systems are great. With them you can set up a series of email messages that will effectively follow up on the interest of prospects who leave their email addresses with you. Ran an ad this weekend? Have respondents email for additional information. Or, have them email for additional information after you pre-qualify them.
Real Estate Marketing Books can be key to your success. Some Realtors think that once they get licensed they've learned all they need to know about real estate marketing. However, some fail to realize that being licensed does not make one a good marketer.
Real Estate Marketing Material - here you'll find scripts, phone capture lead generation systems, supplies and materials and more.
Want to be a good marketer? Then continue to invest in yourself. Read marketing books, newsletters and trade magazines. Also, listen to tapes and attend real estate marketing seminars as often as you can. The more you learn the more you'll earn!
Related Article: Who Else Wants More Real Estate Leads?
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