I Averaged 2 Listings a Week by Mailing Expired Listing Letters and it was awesome! I got more listings than I thought a a rookie agent could ever get.
Yes, other marketing strategies are more in vogue (tweeting, call capture and social media platforms), there's something to be said for letter writing campaigns. Specifically, effective letters can still generate a lot of leads and listings.
Not sure about it? Take a look at what the Top Producers in your area are doing. I'm willing to bet that the vast majority of them mail expired listing materials, whether it's letters, flyers or postcards.
Because It's Easy To Do and Will Get You Listings! Each one of our letters was written with the specific purpose of converting Expired Listings to new ones. And they do that very well!
I generated so many listings using them that I soon needed help marketing them. So, I hired a part time assistant and then took on a partner. While they were mostly single family homes, I also converted expired multifamily units (duplexes, triplexes and quads), 5-10-20-40 acre parcels of land, and commercial properties to new listings.
STRATEGY: Mail on average ten letters a day, 5-6 days a week and you can develop a renewable stream of high converting leads. I typically didn't mail any on Sundays - just because I didn't want to. However, there's nothing wrong with you doing it if you want to.
RESULTS: Using the strategy above I generally had 20 plus listings in my portfolio at any given time. When the numbers got around thirty plus I first hired a part time assistant and then took on a partner to help me manage them. The letters were highly effective and exceeded every expectation I had!
Competition for them might be less than you think, so you're bound to win more business going after them! In fact, Farming Expired Listings is perhaps the industry's worst kept secret for generating new business opportunities.
It's an easy concept to understand and even easier to do. How easy? Well, let's just say if you can mail letters you can Renew Expireds.
Still, although Expired Listings are highly coveted, few agents effectively farm them, which is exactly why you should ...
but even if there was a lot of competition there's always room for a motivated agent with a good system to get a fair share of them...
and when you pursue them with purpose and proven results oriented letters your success is all but guaranteed.
Letter mailing campaigns succeed when other approaches fail! Take
mailing letters to owners versus calling them. I received calls from owners wanting to list their properties with me months after
receiving one of my letters. Actually, many were expecting to list with me when they called.
experience that kind of success cold calling property owners, mostly because phone calls are sometimes forgotten as soon as the calls end.
Let's Face It! You need listings, no matter how long you've been licensed...and you can get them by using Expired Listing Letters. I shouldn't have to say it, but I'll say it anyway - the more listings you have the more money you'll make. On the other hand the fewer you have the less you'll make.
Can you continue to work for what you're earning right now for long? Maybe, but maybe not if you're still reading, which is exactly why you need these letters!
If you're a new agent they can help you get your career off to a good start... and if you're a veteran they can offer a new beginning, boost your overall productivity, or open up a new market. And, as already stated above, if for some reason you don't like them we'll give you your money back, no questions asked!
The biggest advantage to using Expired Listing Letters is that you can dominate your competition in ways that you can't imagine right now. For example, home owners will be calling you, not just wanting to do business with you, but expecting it!
Another upside is that these particular letters are time tested and proven to be effective, no matter where you live. Agents from all across the country are having success using them.
Additionally, with them you can save time by working smarter. Once the letters are set up on your computer you can mail ten a day in less than ten minutes, thereby leaving the rest of the day to pursue other activities needing your attention.
Finally, once you start using them you can generate a steady, renewable stream of warm, responsive prospects every week...month after month. Are you doing anything remotely as successful as this right now? Probably not.
Lets see. Mail 10 letters a day x 5-6 days a week and average 1-2 new listings a week using them. I'm not a mathematician, but it seems to me that it's a pretty solid return on time and money spent to get 1-2 new listings a week...and that's not factoring in times when you sell expired listing owners new homes!
Can you find Expired Letters that are cheaper? Maybe, but why gamble the success of your career on cheap and/or free letters when you can get the exact same letters written by an agent that averaged 2 Plus listings a week using them?
You can get these letters Instantly! And the first thing you should do when you get them is personalize them with your information, which will only take a few minutes at most. Outside of that I recommend using them "as is".
However, once you buy them you
can edit and/or embellish them as you please; but let me say this..."if it's not broken don't try to fix it"...and these letters are definitely not broken.
Proven effective when used "as is"...there's no real reason to try to fix them to make them better. I averaged 2 Plus listings a week using them...and you can be successful using them, too..
You Also Get The Following BONUSES When You Order Our Expired Listing Letters!
BONUS #1 - The Expired Listing Log - this form allows you to talk to owners responding to your letters about the specifics of their homes within seconds. Imagine the power of being able to describe to them their home as if you were sitting in their living room. It's simple form that is exceptionally effective in getting the listing.
BONUS #2 - The Marketing Update Report - sometimes agents are so busy marketing listings they fail to properly inform their clients of their efforts. It's a deadly mistake that even Top Producers make that can result in client dissatisfaction. This form addresses that issue. You can complete and mail it in minutes. It makes letting them know what you're doing easy. Underestimating their need to know is to your peril.
BONUS #3 - The Overview eBook - this tells you everything you need to know how to properly use this Expired Listing Letter System; step by step.
BONUS #4 - The Expired Listing Script - this script is magical - I'm not kidding! It tells you exactly what to say to make appointments to take the listings verses setting appointments to give listing presentations.
If you are not satisfied with them for any reason we'll Immediately Refund 100% of Your Money with No Questions Asked.
These Letters are Microsoft Word Documents and are Delivered Immediately via Email Download. WinZip is required to open them. You'll get a link to
download a FREE Copy if you need it.