I Averaged 2 Listings a Week by Mailing Expired Listing Letters and it was awesome! I got more listings than I thought a a rookie agent could ever get.
Although other marketing strategies are more in vogue (tweeting, call capture, social media platforms, etc.), there's something special to be said for letter writing campaigns. Specifically, effective letters can still generate a lot of leads and listings.
And here's the best news about them. Even though every agent knows about Expired Listings, few consistently farm then, meaning there's less competition for them than you think.
Why? Because It's Easy To Do and You Will Get Listings... especially if you use our Letters To Expired Listings. Each one was written with the specific purpose of converting Expired Listings to new ones, which they do very well!
How well? Here's how well! I soon needed help marketing all of the new listings I got. So, I hired a part time assistant and then took on a partner. While most of the listings were single family homes I also converter multifamily units (duplexes, triplexes and quads), 5-10-20-40 acre parcels of land and commercial properties to new listings.
STRATEGY: Mail on average ten letters a day, 5-6 days a week and you can develop a renewable stream of high converting leads. I typically didn't mail any on Sundays - just because I wanted at least a little bit of family time. However, there's nothing wrong with you doing it if you want to.
RESULTS: Using the strategy above I generally had 20 plus listings in my portfolio at any given time. When the numbers got around thirty plus I first hired a part time assistant and then took on a partner to help me manage them. The letters were highly effective and exceeded every expectation I had!
Competition for them might be less than you think, so you're bound to win more business going after them! In fact, Farming Expired Listings is perhaps the industry's worst kept secret for generating new business opportunities... and a good Expired Listing System can help you pull ahead of your competition.
It's an easy concept to understand and even
easier to do. How easy? Well, let's just say if you can mail letters you can Convert Expireds to New Listings!
Still, although Expired Listings are highly coveted, few agents effectively farm them, which is exactly why you should ...
I know this isn't what you want to hear, but I tried it for a while, like most agents do at one time or another, and absolutely hated it! It was awful. However, mailing letters cured me of it!
Instead of cold calling Expired Listing Prospects I mailed letters and when owners responded by calling me they expected to do business with me and were
disappointed when I declined, which occurred when
they wanted to overprice their properties!
You'll rarely experience that kind of success cold calling property owners, mostly because phone calls are sometimes forgotten as soon as the calls end.
Let's Face It! You need listings, no matter how long you've been licensed...and you can get them Farming Expired Listings with letters. I shouldn't have to say it, but I'll say it anyway - the more listings you have the more money you'll make... and the fewer you have the less you'll make.
Can you continue to work for what you're earning right now for long? Maybe, but maybe not if you're still reading, which is exactly why you need these letters!
If you're a new agent they can help you get your career off to a good start with them... and if you're a veteran they can offer a new
beginning, boost your overall productivity and/or open up a new market.
The biggest advantage to using them is that you can dominate your competition in ways that you can't imagine right now. For example, home owners will be calling you, not just wanting to do business with you, but expecting to!
Additionally, with them you can save time by working smarter... not harder!. Once the letters are set up on your computer you can mail ten a day in less than ten minutes, thereby leaving the rest of the day to pursue other activities requiring more of your time and attention.
Finally, once you start using them you can generate a steady, renewable stream of warm, responsive prospects every week...month after month. Are you doing anything remotely as successful as this right now? Probably not... right?
Here's What To Expect! Mail 10 letters a day x 5-6 days a week and anticipate receiving on average 1-2 new listings a week using them. I'm not a mathematician, but it seems to me that it's a pretty solid return on time and money spent to get 1-2 new listings a week!
Can you find Expired Letters that are cheaper? Maybe, but why gamble the success of your career on cheap and/or free letters when you can get the exact same letters written by an agent that averaged 2 Plus listings a week using them?
You can get these letters Instantly! And the first thing you should do when you get them is personalize them with your information, which will only take a few minutes at most. Outside of that I recommend using them "as is".
However, once you buy them you
can edit and/or embellish them as you please; but let me say this..."if it's not broken don't try to fix it"...and these letters are definitely not broken.
Proven effective when used "as is"...there's no real reason to try to fix them to make them better. I averaged 2 Plus listings a week using them...and you can be successful using them, too..
You Also Get The Following BONUSES When You Order Our Expired Listing Letters!
BONUS #1 - The Expired Listing Log - this form allows you to talk to owners responding to your letters about the specifics of their homes within seconds. Imagine the power of being able to describe to them their home as if you were sitting in their living room. It's simple form that is exceptionally effective in getting the listing.
BONUS #2 - The Marketing Update Report - sometimes agents are so busy marketing listings they fail to properly inform their clients of their efforts. It's a deadly mistake that even Top Producers make that can result in client dissatisfaction. This form addresses that issue. You can complete and mail it in minutes. It makes letting them know what you're doing easy. Underestimating their need to know is to your peril.
BONUS #3 - The Overview eBook - this tells you everything you need to know how to properly use this Expired Listing Letter System; step by step.
BONUS #4 - The Expired Listing Script - this script is magical - I'm not kidding! It tells you exactly what to say to make appointments to take the listings versus setting appointments to give listing presentations.
If you are not satisfied with them for any reason we'll Immediately Refund 100% of Your Money with No Questions Asked.
These Letters are Microsoft Word Documents and are Delivered Immediately via Email Download. WinZip is required to open them. You'll get a link to
download a FREE Copy if you need it.