Expired Listings; Perhaps the worst kept secret in the real estate profession

Expired Listings, listings that did not sell while listed with Realtors, are probably the worst kept secret in the real estate industry, yet few real estate agents market them. Sure, some agents pursue the few that catch their interest, but for the most part relatively few go after them agressively and systematically.

Check it out for yourself! Ask around your office and see who and how many agents are working them, and how long they've been doing it. Then ask how they do it.

Inevitably, those that have been doing it on a consistent basis (4-5 days a week) for 6 or more months are generating more listings than those giving less attention to it.

Working expireds is arguably one of the easiest ways to get listings, and when you pursue them along with viewing homes, contacting fsbos, running ads and in general contacting as many prospects as you can on a daily basis you can grow a steady stream of hot prospects that can help you earn regular paychecks.

Perhaps that's why the most successful Realtors and agents I know work them.

Expireds are also uniqued in that nearly every one of them wants to sell their property, and quite a few will be willing to relist with terms and conditions that will get the property sold the next time around.

The owners have gone through at least one listing cycle and may need to unload their property the next one, thereby creating golden opportunities for the right agents with the right marketing script. Why shouldn't it be you?

Farming expireds is pretty easy, but is a numbers driven real estate marketing strategy. Make enough contacts with expired listing owners and you'll eventually get a listing and in today's market that could easily be a $2,000,000.00 listing as well as a $200,000.00 listing.

Now, I don't know about you, but I get excited abouth the prospect of getting a $2,000,000.00 listing, no matter the strategy or technique.

Expired listing owners are motivated to sell, and often times for various reasons; and a good expired listing script can help you convert expired listings to new ones and help you must achieve the level of success you dream about. The more prospects in your data base, the greater your income earning potential.

Listings expire from your Multiple Listing Service nearly everyday and are some of the best FREE leads available. 

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Expired Listings Letters can help you get more prospects, sign up more listings and make more sales.  These particular ones have helped some agents generate 2 or more listings a week, and in some instances without cold calling or cutting fees just to get the listings!  Some say Expired Listings are easy to get, as the Owners are already Realtor friendly and more motivated to sell than before.

farm expired listings and average 1 or more listings a week
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