Expired Listings — Your Most Predictable Source of New Listings

Turn “no sale” into your next win. Simple systems, empathetic outreach, and a short multi-touch cadence book appointments and relist—week after week.

Expired listings turned into new opportunities with a fresh relaunch plan

Expired Listings — What & Why They Matter

An expired is a property that didn’t sell within its listing term and fell off the market. These owners are pre-qualified—they’ve already signaled intent to sell and lived through showings—yet didn’t get the outcome they wanted.

  • Why they expire: price/positioning mismatch, weak launch, limited access, or shifting market conditions.
  • Why they’re gold: higher motivation, clear pain points, and a fast path to relist with a better plan.
  • Your winning angle: empathy + a concise relaunch plan (pricing, staging, marketing) that fixes what failed before.

Start Here: The Fast Path

  1. Adopt a cadence: 2–3 weeks, 5–7 touches (letter, call, postcard, email).
  2. Lead with empathy: acknowledge the miss, offer a fresh plan (pricing, staging, launch).
  3. Own the follow-through: book the appointment to take the listing, not just “present.”

Playbooks

Scripts & Letters

Expired Listing Letters — Download & Start Today

The set behind “2+ expireds a week.” Plug-and-go letters, cadence, and talk tracks.

  • Built for speed: copy, paste, mail—done.
  • Empathy-first messaging that earns appointments.
  • Money-back guarantee. No risk, big upside.

More Reads

Expired Listings — Quick FAQ

What’s the best first touch after a listing expires?
Lead with empathy and value. A same-day letter acknowledging the miss and offering a fresh relaunch plan opens the door fast. See Letters to Expired Listings.
How often should I follow up with expired listing homeowners?
Run a 2–3 week cadence with 5–7 touches across mail, phone, and light digital follow-ups. Momentum wins. See Expired Listing Letter Campaign.
What should I bring to the appointment to win the relist?
A clear relaunch plan: pricing rationale, staging checklist, and a short marketing calendar—focused on signing, not just presenting. See Expired Listing System.
Do I call, mail, or door-knock—what works best?
Stack channels: time a value-first letter, then call. Add a respectful doorstep drop or postcard if local. See Expired Listing Postcards and Expired Listing Scripts.
How do I talk price without losing the seller?
Anchor in data and timing. Show the gap to today’s absorption, then pair price with a higher-impact launch plan. See How to Convert Expired Listing Leads.
How fast can I start if I have no materials?
Same day. Use a prewritten letter set and a simple script to execute your first touch immediately. See Expired Listing Letters.
EXPIRED LISTING LETTERS
Expired Listing Letters — Download & Start Today
The set behind “2+ expireds a week.” Plug-and-go letters, cadence, and talk tracks.
  • Built for speed: copy, paste, mail—done.
  • Empathy-first messaging that earns appointments.
  • Money-back guarantee. No risk, big upside.
Get the Letters › Instant download • Works same day 		Expired Listing Letters product cover

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