Real Estate Flyers are a great way to build credibility, establish and reinforce a brand, build a mailing list, and generate more leads.
So, if you want to improve your marketing efforts' effectiveness, you should seriously consider executing Real Estate Flyer Marketing Campaigns!
Why? Because flyers are hard to beat as lead generators. With "attention-grabbing" appeal, snappy headlines, and colorful presentations, there's no limit to how successful your flyer marketing campaigns can be.
Flyers, as advertising tools, can do wonders for self-promotion. After all, the whole point of distributing them is to find potential customers to engage your services, which is precisely what will happen when you use them effectively.
From logo design to carefully selected eye-catching graphics, flyers are the perfect tools to advertise and promote open houses, new listings, rentals, leased properties, commercial properties, workshops, etc.
The Flyer Marketing Ideas below are techniques and strategies used by successful real estate agents across the country. The order of them is entirely random and not based on any rank of preference or effectiveness. Hopefully you'll find something that resonate with you that you can use in your market!
One. Use Real Estate Flyers for Farming – become a neighborhood specialist! The payoff is that the community will start thinking of you as their subject matter expert when they want to conduct real estate business.
While this may not necessarily result in the immediate gratification of listing or selling something, it'll significantly increase your potential for future business! Carefully considered and selected communities today can mature into mega leads, listings, and sales tomorrow!
Two. Circulate Real Estate Flyers to Get Buyer Leads – distribute flyers about hot properties where people shop or gather on weekends, like shopping malls and grocery stores. Place them on car windshields or hand them out. You can do it starting this coming weekend, even if you don’t have listings of your own to promote.
If you’re short on listings, advertise one of your co-workers' listings, but only with their permission. Or, pivot to sourcing buyers and investors by giving away free information reports that you know they're likely to be interested in. It's an easy way to generate leads – and relatively fast! Few things happen fast in real estate, but this is one of them!
Three. Send a Real Estate Agent Introduction Flyer Often – not just once, but several times a year to new audiences. Whether you’re a new or veteran agent, you can always benefit from having as many people know that you’re a licensed agent offering assistance with their real estate needs.
Your flyer can 1) announce that you’re a neighbor specializing in neighborhood real estate, 2) tell them about a new listing, or 3) any other messaging you want to convey.
Four. Take Advantage of Real Estate Open House Flyers – circulate open house flyers to create interest and drive traffic to your open houses. Circulate and distribute them to a neighbor, your farming area, your contact list via advertising, and the like.
Once they’re at the open house, be sure to have flyers for people who show up from signs, ads, or just from having driven by and noticing that something special was happening.
Five. Capitalize on Just Listed Real Estate Flyers – a variation on the theme of sending flyers to prospective buyers is to send them to your farming areas, neighborhoods in which you’ve established yourself as a neighborhood specialist, to a niche market (doctors, nurses, attorneys, judges, teachers), etc.
You can create niche marketing lists to your liking by researching licensing and certification boards to include states, counties, and cities you’re most interested in.
Six. Create and Distribute Just Sold Real Estate Flyers – everybody loves hearing success stories, especially those you have made a part of your sphere of influence (neighbors, farming areas, niche prospects, etc.).
Doing so will help to establish yourself as an agent that gets the job done and nurture and grow relationships with future potential buyers and sellers.
Seven. Email Flyers to Real Estate Agents – embrace and capitalize on the fact that agents have buyers. Consequently, sending copies of new listing flyers to them can be very productive whenever you get new listings.
The best practice could include identifying and making sure that the Top Ten Selling Agents in your city personally know about your new listings.
Eight. Distribute Flyers Via Paper and Electronically – posting them on Facebook and Craigslist are two platforms you should incorporate into your flyer distribution channels since both can be free!
On Windshields of automobiles located at
Well, that's it for now. Here's To Your Real Estate Flyer Marketing Success!
Flyer Image by nokhoog buchachon at FreeDigitalPhotos.net Crowd of People Image by Vlado at FreeDigitalPhotos.net Man With Cell Phones Image by KROMKRATHOG at FreeDigitalPhotos.net