Newsletter Real Estate Leads;
5 Tips for More Leads

Newsletter Real Estate Leads - you may already have an intuitive sense that publishing a newsletter can help you generate real estate leads. But do you know how? Here's why the question is important and how a newsletter can elevate you to another level of success!

Newsletter Marketing is About Creating a List of Prospects

If you're fortunate, you might get a few people who might transact a real estate deal with you during initial contact, but it rarely happens. It takes about seven or eight contacts before most of them will do business with you.

So, having a list of buyers and sellers to market your services to is very important. It's simple! If you have a list of buyers and sellers, you can earn their business, but if you don't have one, there's no need to finish the statement because I think you know where it's going.

Old School Versus Email Marketing Newsletters Ezines

Old School Versus Email Marketing Newsletters Ezines
The focus here is not on the paper copy newsletters of old but rather on the more in-vogue electronic real estate newsletters or ezines you send via email.

You probably think a newsletter will take up much of your time. And you might be right because it's easy to run out of ideas that will get your readers excited about your newsletter and eager to receive it. However, it'll be easier than you think.

Common Questions about
Newsletter Real Estate Leads

Questions about Generating Newsletter Real Estate Leads include the following...

Can you maintain quality over a while? The quick and sustainable answer is "yes ."Your main goal should be to offer valuable and exciting information. When it isn't, your subscribers will disappear like a snow cone in the desert; there one minute and gone the next.

How long should your newsletter be? Keep your newsletters short. Why? Because people are inundated with email these days - they prefer something they can skim quickly and then put to use.

How often should you publish it? I recommend a frequency of at least once a month. Any more than that can result in reader fatigue. If that happens, they'll cut you off by either unsubscribing to your newsletter or not reading it.

Do you want readers to provide content for it? The recommendation here is a resounding yes! A participatory reading audience is engaged, leading to increased leads, listings, and sales.

Five Tips on Generating Lots of
Newsletter Real Estate Leads

Following are some ideas that will make your job easier. Choose one and keep it in a regular format. Combine several of them for a more significant impact. For example, you could use the "Tip of the Week" format for weeks 1-3 each month and offer a checklist for every fourth newsletter).

1. Three Ways to 
Sometimes, developing ten ways to do things can be challenging, whereas just three ideas is a cinch. You can also explore three ideas in more detail. Alternatively, you can alternate the "Top Ten" format with "Three Ways to..." the two will work together nicely.

2. Checklists   
When you're learning to do something new, there's nothing like a checklist to ensure you take advantage of a crucial step. Lists can save a lot of time, and your readers will be delighted to get one. You can write a brief introductory paragraph, present the checklist, and follow it with a few final tips. Alternatively, you can base your entire newsletter on the checklist format or give one at regular intervals as a change from the standard article format.

3. Tip of the Week 
This one speaks for itself. You can quickly brainstorm enough content for six months of weekly newsletters (you need to develop 24 tips, which you will present weekly). Anyone with a degree of expertise on a given topic should be able to do this without any trouble. A handy way to organize this is to (a) explain the problem and then (b) offer the tip which will solve it. Length? Anything from 150 - 500 words.

4. Before and After 
Who doesn't like makeovers? This idea works similarly to 'Tip of the Week' in that you show the problem and then provide a solution, but the "before and after" approach lends itself better to case studies. Makeover ideas are an excellent way to interact with your clients - invite them to send in details of whatever needs a makeover: an article, a website page, their wardrobe, etc., then present your solutions.

Alternatively, you can ask for "before and after" examples from readers who have managed to do this themselves, then showcase it to the rest of your customers. (If you don't use HTML for newsletters, you can add a link to a website page for the accompanying photos.)

5. Top Ten  
A Top Ten format is easy to create. Example: if you are a finance expert, you could offer advice on the Top Ten Ideas for Getting Out of Debt, the Top Ten Ways to Save Money on Car Expenses, or the Top Ten Tips to Pay Off Your Mortgage in Ten Years. Make sure you keep a tight rein on word length - offer a couple of sentences for each tip, not half a page.

Universal Tips about Newsletter Real Estate Leads

Consider subscribing to several newsletters to see how others run their newsletters to generate ideas for yours. Set up an address at yahoo, Gmail, or the email provider of your choice just for them.

Every so often, check your new email account and browse to see what approach other editors use for their newsletter layout, content, headlines, etc. When you see a format you like, print it out and put it in an 'ideas' folder. Unsubscribe from any that are constantly filled with junk or endless sales pitches.

Finally, you can repurpose real estate content in many different ways. Say, for example, you have a website page about Debt Consolidation. You can write a one-paragraph summary about it in your newsletter and include a link to the full article on your website.

Need Content for Your Newsletters? Consider Ours!

Real Estate Website Content  
Real Estate Newsletter Articles 
Real Estate Marketing Reports   

That's it for now.  Here's to your Real Estate Marketing Success!

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Questions Image Courtesy of Master isolated images at FreeDigitalPhotos.net Newsletter Formating Tips Photo by Lilly Rum on Unsplash