So, you're interested in sending Letters to Expired Listings? Congratulations! You’re about to embark on a journey that many real estate agents know about, but few choose to undertake.
I never understood why, because farming expireds is arguably one of the best, most focused, results oriented approaches there is to generating leads. It's an easy concept to understand, and even easier to do. If you can mail letters you can convert expired listings to new ones.
Effective ones must have enough information on them to get the most desirable response; a phone call or email message to you.
However, if the ultimate most wanted response is a listing your letter must be outstanding. Hint! A FREE letter probably won't get you a $300,000.00 listing.
Fortunately, there are some pretty good ones available to choose from at reasonable cost. This set is one of them, but if you're bound and determined to write your own then have at it.
There's another big upside to using pre written letters; they're time tested and can be effective in any state, county, or city.
Effective ones will generate a steady stream of warm, responsive prospects month after month; all interested in one thing, listing and selling their properties with you. It doesn't get any better than that...does it?
Some expired listing systems, like these, come with letters ready made to send to expired listings; either a series of letters, or stand alone ones. If you like the idea of repeat mailings go with a letter series, but if you're not interested in repeat contacts go with the single letter approach.
Either way can be effective...and there are pros and cons to both, but ultimately the choice comes down to your personal preference.
Your letters to expired listings should at a minimum have your full name, address, and phone number(s), and other contact information. They should be as grammatically correct as possible without sounding unnatural and spell checked to be free of misspelled words.
Good letters should also have lots of white space. What I mean is don't have run on sentences in paragraphs seemingly without end. Instead, have short, 2-3 sentenced paragraphs. For example, every paragraph on this page, excepting this one, is 3 sentences or less.
Let's face it - real estate agents need listings. The more you have the more money you'll make. On the other hand you severely inhibit your earning capacity if you don't have many listings.
A good expired listing system, where you mail letters to expired listings, can help you get listings – period! They can help new agents get off to good starts and offer new beginnings for veteran agents who have been around for a while.
If you can conceive it you can achieve it! So, imagine listing signs with your name on them dotted throughout your community. They will give you instant credibility and help you generate more listings and make more sales.
Everybody likes doing business with a winner and a good letters to expired listings campaign can help make you one.