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Letters and Postcards Can Be Equally Effective, But For Different Reasons! by: Lanard
Hi Clint - the operative word in the message was "arguably". I like debating things and believe every word about the value of using postcards. However, with my expired listing system I never used a single post card. However, I've used them for other direct marketing campaigns with varying degrees of sucess.
Postcards have the unique advantage of your message being seen as soon as it's received, verses a letter that has to be opened. Still letters have the advantage of having more space to present your marketing message. Is one better than the other? I guess it depends on who you ask and what day of the week it is.
Would I stop using letters to market exclusively by postcards? No, that won't ever happen. I believe in multiple chgannels of sourcing for real estate leads; single property websites, postcards, letters, enewsletters, brochures, distributing business cards, etc.
Summarily, I encourage you to be the same way, so that if one lead generating channel isn't working well another might be.
How are you doing with the expired listing system?
