Need more Real Estate Sales Leads? The following article outlines three low cost, effective real estate sales leads ideas to grow your business. Here's the article.
Explosive Real Estate Marketing Techniques
By Lanard Perry
If you're new to real estate you know first hand just how
difficult it is for newbies to break into the business.
In 2005 the National Association of Realtors reported that
agents who have been in the business for two years or less had an average
income of only $12,850 a year. That's not much money for the heard work they
put in. Now contrast that with long-time
brokers with 26 or more years of experience - they had an average annual salary
of $92,600. Now we're talking. But can
newbie agents substantially increase their salaries in less than 26 years?
Absolutely, if they approach their career the same way that they approached
Specifically, they have to learn how to make money just like
they had to learn how to get licensed.
Unfortunately, some agents stop learning after they get licensed
thinking that the licensing course was enough to guarantee their success.
However, nothing could be further from the truth. If you want to be good at
marketing you have to learn how to be a good marketer and if you want to be a good
salesperson you have to learn how to sell.
Although everybody is not naturally born with these skills and abilities
they can be learned with the right tools, strategies and resources.
Below are 3 real estate marketing techniques that can
shorten your learning curve and propel you on your way to earning the kind of
income that you dream of.
1. Real Estate Web Site Marketing
If you think that throwing up a web site constitutes web
site marketing you're wrong. All it
really means is that you have a web site. Have you read anything about web site
marketing, search engine optimization, web site lead capturing tools, what
constitutes good web site content, or why content is important to generating
No? Then your web
site is nothing more than window dressing.
How can it generate real estate sales leads and help you convert them to
paying customers if you don't know it can do it for you.
Recommendation: Google "search engine
optimization" and "real estate web site marketing" and read up
on what you find - then apply what you learn.
This act alone will push you up the line from last place to 4th or 5th
in line, as many agents won't take the time to learn even basic information
about web site marketing. Have you?
2. Sequential Autoresponders
Using sequential autoresponders is a great technique for
pushing your way up the line another place or two. Basically, autoresponders allow you to do
just that, automatically respond to requests for information. Sales and
marketing is a process, not an event.
So, instead of trying to sell your services to a prospect the very first
time you meet them you should first seek to establish rapport with them, and
there's no better way to do that than via the use of a sequential
autoresponder. With an autoresponder you can send 1, 2, 3 30, 90 or more
messages - or however many it takes to convert them to paying customers.
yourself an autoresponder and experience what it can do for you.
3. Real Estate Marketing System
Get yourself not one, but several marketing systems to
generate leads. There are a couple of
lead generating ebooks that offer great ideas for generating leads; including
marketing expired listing systems, fsbos, absentee property owners, working
exclusively with investors, newsletters, etc. But the systems and their
techniques should not be complicated, because the more complicated they are the
less likely you are to consistently apply yourself to them.
A MoneyCNN.com article dated October 3, 2006 says that
"During the boom's peak from 2002 to 2004, the National Association of
Realtors (NAR) saw memberships soar 26 percent. Today, over 1.2 million
Americans call themselves Realtors." That's a lot of competition and going
to the office everyday is not enough.
You need a competitive advantage and these 3 techniques can push you to
the front of the line. (end of article)
The article above reflects three effective ways to generate
real estate leads. Here are three more
Summarily, real estate sales leads ideas don't necessarily have to cost a lot of money. In fact, many are no to low cost. But most important of all is that you have to implement them in order to achieve the desired results. Happy prospecting!