Newspaper Real Estate Leads 
Start With Headlines That Sizzle

Newspaper Real Estate Leads. The headline of your newspaper ads are responsible for 70% to 80% of their effectiveness generating real estate

Newspaper Real Estate Leads

leads. The success or failure of your marketing is directly related, to a large degree, to the power of your headline.Generally, only 200 of 1000 people will actually read your full ad, which is where your profit is sitting. Capture another 200 customers with a killer headline and you will double your leads and sales. On the other hand you can easily lose half your prospects with a poor headline.

Attention Getting Headlines

When you're sourcing Newspaper Real Estate Leads headlines are just that important. Even poorly written ads have been very successful because of the overwhelming power of punch line headlines.

Your prospects will decide whether to read your sales message in only two or three seconds. That is all the time they will give you to scan your headline. And you and I are no different. We do not READ a newspaper, we SCAN the headlines of articles, newsletters, newspapers and whatever else we read. We look for what interests us and the key to capturing newspaper real estate leads is having great headlines.

Headline Ideas For Newspaper Real Estate Leads

Following are some very easy and fun ways to find profitable headline ideas.

  1. Practice writing good headlines in the subject line of your emails. It is fun practice and your recipients will enjoy it too. "RE: This Weekend" is passive and boring. "RE: Let's Do It This Weekend" is active and compelling.  
  2. Your junk mail is a virtual goldmine of great headlines and sub-headlines. Save the ones you like for future use. Mix, match and adapt the good ones to your use. If you see a headline that is used over and over again, it's probably because it is making a lot of money for that company. You do not have to re-invent the wheel. Somebody paid $1000's to write that headline, and $1000's more to test it - and you get to use it free.
  3. Look through your newspaper every day. Watch for headlines on articles and ads that really grab your interest. Think about why those headlines worked on you. 
  4. Read the headlines on the gossip tabloids while waiting to check out at the supermarket. Those headlines are the main reason thousands of people buy them every week. Heck, they may be the only reason people buy them. 
  5. Supermarket tabloids have the high paid experts on staff who do nothing but write compelling and extremely profitable headlines. You can learn from the best at zero cost to you.
  6. Finally, buy a good book on marketing. One excellent book, if still available, is "Tested Advertising Methods" by the legendary expert John Caples (with a foreword by David Ogilvy). John devoted four full chapters just to the subject of headlines because he learned early on how important they are.

Four Tips To Writing Headlines That Double Your Sales

  1. Make Sure Your Headline Delivers The Punchline. The "punch line" is the unique and powerful part of your sales message. You aren't telling a joke here. Do not save the best part of your offer until last. Determine the most compelling part of your offer and put it right at the top of your ad in big, bold print. Virtually shout it out. And make the wording active, not passive. For example, "Save 50% on Recliners" is passive. "Take Home A Recliner for 50 Cents on the Dollar" is an active headline. 
  2. Like any Punch Line Your Headline Should Be Short and Sweet.  The headline should be as few words as possible, yet long enough to tell them what you are selling and why they should read your sales message. Usually ten words or less is a good target. The consumer will read longer headlines if the first four words grab their attention. If you need more words, start with a large, short headline leading to a smaller type, longer worded sub-headline. 
  3. Make Sure Your Headline Is The First Word Group Your Prospect Sees.  I know this may seem a "no-brainer" but I see this mistake time and again, particularly in local newspaper advertising. And, even more amazing, the ads the newspaper "experts" use to promote themselves seldom follow this rule.

    Take a look through your newspaper. Notice how many businesses start out their ad with their store name and location right at the top. This is such a terrible waste of their prime "real estate". It is an ego thing really, and can easily cost them 25% to 50% of their potential sales. 

    Always keep in mind - the public does not give a hoot about you. If they are shopping for you, they will look in the yellow pages. They are only interested in themselves and fulfilling their current desires. Put your store name at the bottom. If the headline draws them in to read your ad, and you convince them to want it, they will find your business name, no matter how small.
  4. Use Words Your Prospect Is Searching For.  Here is another costly mistake you will see every day. Do not try to get everybody to read your ad by being vague or cute. "Everybody" is not your potential customer. Your prospects are only those who want today what you have for sale today. By trying to capture everybody, you will actually lose many of your most important prospects - the ones that want to give you money.


Your headline should sort out the buyers. Be specific. If you are selling condos, then say "condos", not "single family home". Do not say "Condo Development". Say "New Condos, Spacious Floor Plans, Gated Community - $10,000.00 FREE Upgrades". The more focused your headline, and your sales message, the better the response.

Sourcing Newspaper Real Estate Leads on Steroids
Summarily, if you follow these tips you will become an expert ad writer in no time - smarter than 90% of your competitors and 80% of newspaper advertising consultants. And when you experience the flood of sales that your headlines will create, others will want to know your secret to writing profitable punch line headlines.

"Newspaper Real Estate Leads are great business boosters. Discover More Ideas with Lead Generation for Real Estate Pros".

Real Estate Lead Ideas

Newspaper Real Estate Leads don't have to cost you an arm and a leg; nor do other lead generation ideas. Here's what others are doing to generate real estate leads via newsletters. View Full Details...

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