How To Get Real Estate
Expired Listing Leads
Real Estate Expired Listing Leads represent a golden opportunity for real estate agents. With national average home prices in 2022 at $398,500, according to bankrate.com, there's no secret why so many people are getting licensed as real estate agents.
You can make a lot of money selling real estate. For example, assuming a 6% commission on a $400,000 sale, the fee would be $24,000. I'm tempted to come out of retirement for that kind of money!
However, being licensed is only the first step in earning paydays like that, as more and more people are getting licensed to cash in on the opportunities.
Farming Real Estate Expired Listing Leads
is Like Putting Money in The
Bank
Top-producing real estate agents have lots of listings. And although getting a lot of them is easier said than done, it's imminently more doable with a sound real estate listing system.
With listings, you triple your chances of earning commissions and bonuses. When the listings sell, you'll be paid a listing fee, a sales fee, or both. Conversely, if you don't have listings, you'll only get paid when you sell a property.
A lead generation system that works to near perfection focuses on Expired Real Estate Listings, which are a great source of leads. You don't have to spend much time or money prospecting for them, as they're always just a few keystrokes away.
Go ahead; let's try it right now! Log onto your Multiple Listing System service, print out an update report, and bam! In seconds you'll have a complete update of all the expired listings for any time frame you want.
The MLS update report will give you everything you need to know to relist expired real estate listings. You can get the seller's name, mailing address, property address, phone number, type of property, current asking price, price reductions during the listing period, how much the taxes are, and anything else that you even think you might want to know about these properties.
Unlike FSBOs, cold calls, and other lead-generating systems, owners of expired listings are almost always warm, responsive prospects. Also, they are typically still Realtor friendly and are already sold on the idea of doing business with a real estate agent - again.
But wait a second! Although real estate expired listing leads are easy to find, you still need to know what to do to get them.
Converting Expired Listings to New Ones
Converting expired listings to current listings is like most other things. It would be best if you had the right tools to get the job done or suffer a loss of time and vast sums of money.
Owners of expired listings are as close to a captive audience as you're going to get in real estate. Many still want to sell their properties and may be tired of being stuck. Stuck with bad tenants, double mortgages, and property taxes, they'd hoped to avoid having to pay.
Sure, some change their minds and decide not to sell. But many are still primed to relist again and are waiting for the right Realtor with the right approach. That can be you as easily as anybody else. But you have to come prepared, or don't come at all.
With so much at stake and money to earn, do yourself a favor and get a real estate listing system. Even as you read this, agents with systems are getting listings. What's that phrase again? He who hesitates _____!
Without a system, you might be just another person who tried and failed. But with one, you can become an impact player and make a good living doing what you want.
To remind you, owners of expired listings have a problem you can help resolve. But to get their business, you must come with your "A" game.
If you don't have a real estate listing system, you should get one. The few dollars you spend now will be returned a thousand times over and may prove to be one of the best investments you ever made.
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That concludes this article originally published in Ezine Articles, an article directory. You can check out some of my others at https://ezinearticles.com/expert/Lanard_Perry/10140
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