Real Estate Search Engine Optimization

What is Real Estate Search Engine Optimization and how do you do it?  You have decided that you want a real estate agent web site, or you may already

have one, but nobody visits it. 

So, how do you get it to be seen by search engines?  The key is keywords.

An adage on the Internet is that content is king, and with the proper keywords in place your real estate website content can help generate traffic.

To learn a little more information about keywords and how important they are to your Realtor Website – read on. 

What’s the purpose of keywords? Keywords are specific, targeted words that people search with when looking for information. The search engines and directories will use the keywords found on your web site to place your site into a certain category.  

You will need to be sure that the keywords that you use are relevant to real estate marketing and what your customers need. Specifically, your web site should include anything and everything about real estate; from listings you want to sell to marketing reports on how to buy and sell real estate as keyword phrases.  

The search engines use certain mathematical calculation software to figure how and where a site ranks based on keywords and phrases. It is an algorithm. Based on this, it looks for certain criteria. This is at the heart of what real estate search engine optimization is all about! 

Value to a site depends on how many times a keyword or phrase is used, where the keywords are located on your webpage, and finally how the tags on your site use the keywords. Different search engines use different algorithms. The purpose of choosing tightly defined keyword content for Real Estate Agent Web Sites is so that you will get the spiders and crawlers to rank you higher in the engines and directories. 

There are several approaches to take to find the best keywords for your website. The most important part is to determine what a visitor might be looking for. Look around at other real estate agent web sites similar to yours and see keywords they are using to optimize your web site for search engines.  

Ask yourself if it makes sense to use similar keywords for the market you are targeting.  If it does, then you can be sure that your review of other websites is on target. By targeting good keywords and having great content you will hit a home run with traffic and increase profits. 

There are two ways to come up with a keyword list to use for your website. Take pencil in hand and write down every word or phrase that you can think of. You will have to begin with the basic words. For instance, if you are selling hats, include words like hats, color of hats, popular color of hats, and then expand from those such as formal hats, seasonal hats, hat accessories etc.  

Do not be afraid to use as many keywords as you think appropriate. Think not only of what you would search for but try to anticipate what others would search for as well. Use between 60 – 100 solid keywords and phrases and you will be well prepared for a spider or crawler to grab your website and rank it!

However, the best resource for learning the value of keywords and how to use them effectively is a marketing book that I came by that has absolutely nothing to do with real estate marketing…and it was FREE!  It is the single most expert resource that has helped to boost my marketing results to new levels of success!  It was FREE to me and now I’m making it FREE to you.

You can download a copy of it right here and now!

 Many times, you will need a little extra help with finding the perfect keywords for your website. Take advantage of all of the special software on the market for keyword research, but be sure to read this marketing book first, as it breaks everything down in simple and easy to understand terms. 

The software today is easy to use. You can often find niche markets that you have not previously thought of. Paid subscription plans will allow you access to millions of search engines too. Often it is the best way to research, especially for niche markets that are very profitable. The subscription plans are not that expensive and the hundreds of keywords that you can get from it are worth it. 

And don’t forget the importance of having great web site content, which search engines and buyers love!  I use pre written content, which I can personalize and make uniquely mine in  a matter of minutes – like I did with this web page 

Finally it needs to be stated that you’ll need to follow the rules with keywords, or your site will be dropped from the search engine ranking and directories. Don’t try to keyword stuff your site pages. Also, do not attempt dirty design tricks such as fake pages. The software will detect the hoax and it will cost you more in the long run.  

Site redesign, time in keyword regeneration, loss profits and a ruined reputation just are not worth it. Using them might initially draw your site up quickly in the search engine ratings, but once caught, you will lose those rankings. Follow the rules from the start and be honest, it is the best policy to follow. You’ll know when you succeed that all your hard work paid off.

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Lanard Perry, EzineArticles Platinum Author

Online Since 2005

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