Start Building A Mailing List -
Real Estate Marketing Tip #2

Are You Ready to Start Building a Mailing List?

If you're new to Real Estate Internet Marketing, you probably don’t have a lot of prospects, and list-building initiatives can generate a near unending, recurring source of them. And the information below is primarily for you.

On the other hand, if you already have a list but only have a few subscribers, the information below is for you, too, as it can help you grow it with new subscribers!

One and Done Marketing 

Most people who visit your website may only do so once. You have less than a snowball's chance of lasting in the desert than you do of converting them to viable prospects. I'm exaggerating the point, but I hope you get what I mean.

But, when you collect their contact information and enroll them in your email marketing campaigns, your chances of converting them to paying customers improve considerably. List building and email marketing may be our era's most effective lead-generating business-building combo strategy in decades.   Return to Top

List Building Is Easier Than You Might Believe

Building a mailing list is a simple matter of collecting the email addresses of people who want to be contacted by you. The benefit of making an extensive list is you could have contact with hundreds to thousands of people whenever you have a message you want to send.

A great way to start building a list is to put newsletter sign-up forms on your most visited website pages - near the top of the pages so people can see them. Giving away a free e-book, or something else of perceived value, is a great way to incentivize people to sign up for your list. Similarly, many Internet Marketers use pop-up forms on their websites and blogs to collect the names of site visitors.     Return to Top

Convert Physical Address Contacts to Email Lists

If you have a conventional mailing list, consider converting it to an email list. You can do this by simply offering something of perceived value and requiring those interested in receiving it to opt into your list. You can convert many to paying customers through similar, repeated mailings and offerings.

As online marketers say, you can't make money without a list...and in this instance, the list would be leads... and money would be listings and sales. No leads = no listings or sales.   Return to Top

Single versus Double Opt-In Subscribers

The spam people receive nowadays can be annoying and too much to read.  Consequently, it is best to have a double opt-in list to help them minimize email overload and ensure that your messages are read, and you can do that by having a double opt-in list.

Double opt-in means that people who enter their contact information into your sign-up form must also confirm via a second message that they want to subscribe to your list.

Building a quality double-opt-in list will give you more favorable responses to your messages and offers. Some marketers find building a double-opt-in list harder than building a single one.

While it is true that it takes longer to grow a substantial list, it saves everyone a lot of hassle. It assures you are not sending spam to people who don't want your emails, and people who receive them will be more likely to respond favorably.   Return to Top

Magnify Your Success - Start Building a Mailing List Today

A Mailing list comprised of physical home addresses is better than none, but one with email addresses is ultimately better, faster, and cheaper.

With email messages, you can hit the send button and mail messages to all of your prospects...instantly and for a fraction of what mailing via the US Post Serviced costs. For example, mailing 100 letters would cost you $55.00, plus the price of paper and envelopes. Emailing the same recipients will cost you nothing if you already have an emailing service… and if you don’t, you can get one for $15- $30 or so a month! Some providers even offer free trials – like Get Response!

Real Estate Email Marketing is becoming increasingly popular for these and many other reasons, even though many Realtors and agents need to maximize the use of what is arguably the most powerful and effective marketing tool on the market today in their daily marketing strategies.

Its' near-instantaneous delivery capability will enable you to quickly build your "brand of one" faster than you can via snail mail campaigns. You can also engage in repetitive marketing more often via email than snail mail marketing.   Return to Top

List Building, Freebies and Giveaways

An effective way to start building or expanding a list is by offering a freebie or giveaway, as a lead magnet in exchange for a person's e-mail address. If you already have something to give away, great!   

But if you need something, you can use the prewritten real estate, and marketing articles found here. You can send them as single article reports, newsletters articles, unique buyer and seller reports, or combine two or more into ecources, mini e-books, etc.   Return to Top

Closing

Ready to Get Started? Good! There's no better time to start than right now. Here’s to your successful list-building campaigns!   Return to Top

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