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Want to know the most effective way to create a mailing list?
by: Lanard

Use a service or product idea that you you are excited about and offer it as a freebie in exchange for a person's e-mail address. When you do you'll have taken your first step to promoting yourself as an industry expert.

Here's how it works. When web-site visitors give's you their information in exchange for your product they are also giving their explicit content to give you permission to follow up and when you do you'll start to build a bond of trust.

If you have a product that you've already put together then the next challenge is to figure out how to leverage it into more info products.

For example, a group of real estate web site content articles could provide a vision for a new eBook. Or, a group of real estate marketing reports can be repackaged and released as an online course; or perhaps even a series of Web workshops.

On the other hand, if you?ve never penned anything for distribution over the internet before, you can start out by reflecting on ways to package what you best know or do.

What are you passionate about? What interest do you have that others may be interested in, too?

Ask your network of friends and acquaintances for their thoughts, too. Do you have a hobby that?s connected with a service that you want to market? Write about it, as a hobby that you?re excited about is usually a great place to begin.

Finally, if you don't have it in you to create something original then buy something that you can give away. There are plenty of real estate marketing reports to choose from that would be of interest to buyers, sellers and investors in today's market.

Summarily, be sure you know what your vision is and then create or acquire products that you can promote and sell with enthusiasm and confidence.

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List Building Made Easy
by: Lanard

If you new to Real Estate Internet Marketing you probably don't have a mailing list yet! And if you don't have a mailing list you probably aren't making any money. But if you build a list you can create a sustainable business model that is not not dependent on outside sources for traffic, leads and/or income.

Essentially, building a list is collecting email addresses of people who want to be contacted by you. The benefit of building a large list is you have contact with hundreds to thousands of people whenever you have a message to get out via drip marketing.

If you don't collect names from people who are visiting your website you are missing out on repeat traffic. Odds are most people who visit your website only do so once. By collecting email addresses you are recycling the traffic you worked so hard to get in the first place.

Also, by building a list you might even be able to afford to pay for traffic since each visitor becomes more valuable. Each visitor can be contacted repeatedly with your message to buy your products or request your services.

The easiest way to build a list is to put newsletter sign up forms on your most visited pages. It is important to put it near the top of the page so people can see it. Giving away a free e-book is another great incentive for people to sign up to your list.

Pop up forms are also a good device many Internet marketers use to collect names. The good thing about this is you don't have to change any of your pages to include a pop up form because this goes over your page.

These days with the amount of spam people receive it is best to have a double opt-in list. What double opt-in means is that people who enter their contact information into your sign-up form is that they must then also confirm they want to be a part of your list by confirming this with a reply email as well. This way if someone goes around entering someone else's email address they can easily opt out of receiving any more messages from you.

By building a quality double-opt in list you will have a more responsive list to your offers. A lot of people find that building a double-opt in list harder to build, but in the end it saves everyone a lot of hassle. You are not sending spam to people who don't want your emails, and people who are receiving your emails will be more likely to respond to them.

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