Expired Listing Letter

The right Expired Listing Letter can do marvelous things for your real estate marketing career! Most importantly, it can help you put money in your bank account when other strategies fail.

A good letter is multifaceted. Not only can it get you a new listing it can have a multiplying effect. Here's what I mean.

When you place a "For Sale" Sign & Rider on an Expired that you convert to a new listing it can enhance your status in a big way.

Specifically, every passerby and property owner, renter, visitor and investor in the neighborhood will potentially look up to you as an agent that they can do business with.

Aaannnndddd...if you send them letters introducing yourself and announcing the new listing and soliciting their business it can potentially result in increased renter, buyer, seller and investor leads.

I generated 3-4 buyer prospects from converted expired listings on many occassions... and and was often the Top Listing Agent in my office....and sometimes in the MLS System that I belonged to.

I say sometimes, and respectfully so, because the Top 2-3 Listing Agents in my market had significantly more marketing experience and knowledge than I did.

Still, I routinely averaged 2 plus listings a week after 3-4 months of actively marketing Expired Listings and managed to give them a run for their money.

Did it bother me that I was competing against somebody better than I was? Not at all! I was only a rookie who wanted to be the best. They were veteran agents who were already the best!

So, I sought them out, watched what they said and did and courted them when I could to learn more about what they did to achieve and maintain their success. My attitude was a healthy and respectful one fueled by this thought...if they could do it I could, too.

And guess what? Despite being a rookie with significantly less experience than they had I still managed to routinely average 2 plus listings a week after 3-4 months of actively marketing Expired Listings.

And it all started with a single Expired Listing Letter!

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