You can think about Expired Listing Letter Campaigns, or you can do something about them. Socrates, one of the
greatest "thinkers" of all time
said "Action equals knowledge." Action, not thinking, is how we achieve results."
If you are not willing to put in the time, effort and investment required to succeed in real estate sales, no one else will do it for you. Agents who put in the time and stay the course do well in poor markets, while agents without a plan, action or drive fail during great ones.
You can think about doing something to grow your business until the cows come home, but absolutely nothing will happen until you take action to make it happen.
This is true for most things, including executing Expired Listing Letter campaigns. Not only do you have to initiate them you also need to keep them going to leverage the best results, even when you don’t really feel like doing it!
I can sum up getting started in a sentence. Buy some pre-written letters and start mailing them. That’s it!
On the other hand, sustaining the initiative is a different matter. It’s the hard part, not because it’s physically exerting, but rather because people tend to procrastinate, grow bored with mundane tasks and move on to the next thing that catches their attention.
For example, how many New Year resolutions have you made that lasted for all of a month before you gave up on them? Whatever it was that caused you to not follow through is the exact same thing that stop agents from keeping up with mailing campaigns.
But it doesn’t have to be that way. You can have wildly successful outcomes with
a commitment of only 30 – 45 minutes a day, if that long. If this is too much time for you to commit to
doing something that is almost guaranteed to improve your earnings you can hire
someone to do it for you. Warning! If you
can't commit to doing it daily I suggest you don't do it at all, as your
results will probably suck!
The National Association of Realtors reports 87% of all new agents fail after five years in the industry - only 13% make it longer than that. Agents don’t leave the industry because they make a lot of money, they leave because they didn’t make it easy. So, what does it take to be successful? It takes a plan and having the proper tools to implement it.
Top producing agents plan to have lots of listings. Their for
sale signs dotted throughout their communities provide free advertising, 24/7, 365
days a year, that generate even more listings.
Also, with their bounty of listings they have a high probability of
selling something, and when they do they’re going to get paid! Agents without
listings are part of the 87% that drop out in less than 5 years.
Farming Expired Listings is not an instant gratification process. Following are five reasons to target market them.
One. The letters you’ll need are readily available and can be used immediately upon purchase. Using them will free you up to focus on other aspects of building your business; like holding open houses, showing properties, networking, social media marketing, making videos, flyer marketing, etc.
Two. Farming Expireds is like what a tortoise is to a hare, slow, steady and sure. Buy a pack of letters, spend a few minutes individualizing them and you’ll be able to use them over and over in rapid fire succession.
Three. Mailing letters benefit newbie and veteran agents alike. Rookies can get off to fast starts using them, while veteran agents can open a new niche market and/or re-energize stagnant careers.
Four. You can build a brand via letter mailing campaigns and with a catchy slogan you can dominate your local market the way some companies do with their slogans. You’ll be able to figure out the companies below by their slogans when you read them, I’m sure.
Things go better with _____
You’re in good hands with _____
Soup and sandwich, soup and sandwich, have your favorite _____ soup and sandwich
Five. You’ll be a lot happier when you have a renewable source of leads to convert to listings and sales. It’ll bring your joy, peace and satisfaction like nothing else.
Availing yourself of proven marketing tips, tools and strategies that money making agents utilize every day to excel in their careers where others get licensed one day and drop out in large numbers over the next 12 months.
Click here to read more about the Expired Listing Letter Campaign I conducted that brought in 2 PLUS Listings a Week.