You’ve probably heard of Auto Responders, but do you really know what they are and how you can use them to make more money?
I’m guessing “probably not,” as many real estate agents aren’t as up to speed with Internet marketing strategies as are other on-line marketers.
However, I'm betting that once you know what they are you'll understand how you can use them to gain an advantage over your competitors
and significantly increase your earning capacity.
But before we completely put the cart before the horse let’s define what an auto responder is! In a nutshell, an auto responder is an email marketing system that provides automatic responses to prospects requesting information from you; 24 hours a day, 7 days a week and 365 days a year.
With an auto responder you can set up your email messages once, and from then on you'll be able to provide automatic follow up until you program it to stop.
I’ve been using auto responders in my on-line real estate businesses since November 04, and have used them to grow my email subscriber lists from none to more than 1,100 people interested in my information and services. I went from enrolling a few subscribers a month in December 04 to more than 100 a month.
Admittedly, there are faster growing lists than mine, and faster ways to grow those lists. However, I am okay with adding a hundred prospects a month to my business. Slow and steady can be more enduring than the take the money and run approach! Case in point; I’m still in business while some of my competitors aren’t.
Ways to use an auto responder. Imagine this! It’s 2:00 AM and you’re fast asleep. But your auto responder, like the good virtual secretary it is, has just received another email request from a prospect wanting a copy of your free report that you’re offering to first time home buyers. And in less time than it takes to blink an eye it emails a copy of the report to the prospect.
Congratulations! You’ve just secured the best kind of lead there is – somebody who has contacted you for additional information. And, they just provided you with all the information you need to provide adequate follow up; phone number, email address, etc.
So, now you can get to doing what other good marketers do – following up until you make a sale. However, you’re doing it automatically, while other agents are plugging away one misery inducing cold call after another.
Practical uses of an auto responder.
It’s pretty much accepted as fact that it can take up to 7 times of contacting someone before they do business with you. Still, many agents are applying old practices of selling to a fast paced society without any automation whatsoever; no web site, no auto responder, no nothing! It’s a game they can’t win and may soon be out of business because of it!
You, on the other hand, are reading this article and may see the plausibility of this idea and how you can use it to your advantage.
Take the following idea, for example. Let’s say you want to target first time home buyers living in high end apartment complexes, and your theme is “buy for the same as rent.” Do you think renters paying $1,800 to $2,500, or even $1,000 a month for that matter might be interested in buying homes if the mortgage payments are the same as their rent fees? I do, and think this strategy has the potential to be a multi million dollar idea!
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Here’s what you need to do to capitalize on it! Get an auto responder and set up a special report that you will deliver in a series of 7 emails over 7 days. You’ll actually be able to send as many email reports as you like in whatever intervals you choose.
Include in each email message report your contact information, so that when prospects are wanting personal attention they will call you, or email you at your main email address.
Your Special Report could look something like this:
*You can find these and other reports as a separate bundle of 50 Power Letters, or as a 275 Letter Mega pack. All of them can also be used as articles, reports and web site content. Follow the links below to learn more about them.
Next, mail flyers, letters, or post cards to the targeted tenants informing them of your special report where they can “Buy For The Same As Rent.” Tell the readers that they can get a FREE copy of your report, which is to be delivered via email in 7 parts and in 7 days, by emailing you at your auto responder email address. Once they email the address the entire series of reports will be automatically emailed to them. You won’t have to lift even a finger again to send them.
Then, get ready for some business. Prospects will sign up for your email course because they want the information, and they like being able to get it without being pushed. Then, when they’re ready, they’ll call or email you for additional information. When they do you’ll know that they’re serious about moving forward with the idea of buying a home.
Here’s another marketing idea using auto responders.
Take the same idea above and apply it to newspaper ads, but you can vary the theme by target buyers, sellers, or investors. There are reports available for all of them.
Specifically, look in your real estate classified ads for any ads similar to the one described above. My bet is you won’t find many, and you may not find any! Why? Because real estate agents, for the most part, are still marketing real estate the old way; get a listing, place an ad; get another listing, place another ad. And agents with no listings usually don’t ever advertise at all!
But you can change all of that and dominate your market with an auto responder, which is kind of like traditional real estate marketing in reverse. However, the routine with it is to get a prospect, get another prospect and even more prospects and establish relationships with them over a series of communications, then close them on deals!
Auto responders range from FREE to $40.00 or so a month.
The free ones are loaded with ads that you have no control over. So, be forewarned that you’ll come across as tacky and unprofessional if you use them permanently. However, a FREE one is a great way to get a sense of what they can do. You can always upgrade to a paid subscription and have the ads removed later on.
Mine costs $17.98 a month and is one that I wholeheartedly recommend. Find out more about it by clicking on this link
Your Auto Responder will come with
You now know about the awesomeness of auto responders and how you can use them to become a more effective marketer. All that's left now is to just do it! Happy Prospecting!