Direct Mail Post Cards; Generating Real Estate Leads The Easy Way

Direct Mail Post Cards are one of the least expensive ways to market to the masses without going broke. Their full glossy images and powerful visual images can give a significant jolt to any direct mailing campaign.

There are a number of ways to purchase direct mail post cards. You can

• Order them from full service provider companies that will design, print and mail them per information you provide


• Design your own and have someone print them for you


• Purchase software so that you can design and print your own


• Do any combination of these and other ways

Personally, I like the idea of owning software that allows me full control of my direct mail post cards marketing campaigns. I can design, print and mail on my own terms. Consequently, I don’t have to hire a graphic artist, printer and mailing service. I save time and money by doing it myself with a one time purchase fee for a good software program that will make flyers, brochures and post cards.

However, some real estate agents and business owners take the approach of leaving the driving to somebody else. They prefer finding a full service provider that will do it all for them; design, produce and mail their direct mail post cards.

Whatever your marketing approach is you can

• attract new prospects at lower costs


• inspire customers to do business with you and become loyal/repeat customers


• slash your mailing costs in half


• drive traffic to your website


• generate more sales and leads

Direct marketing post cards offer an opportunity to establish a one on one relationship with your prospects right out of the mailbox. Because there’s no envelope to open your prospects will at least see what you are offering.

But just sending any direct mail post card is not enough. Your message must be attractively presented and uniquely stated to get your most desired response. So, take time and reflect on what your target audience needs and why they need it. Then create something that’ll get their attention and act the way you want them to.

This is worth repeating! The key to an effective post card marketing campaign is to create innovative direct mail pieces that will generate the reponse you want!

You can also create custom direct mail post cards, flyers, brochures and newsletters with online design tools. Many online providers offer "click and go" type services with professionally designed templates. Click on the variables you want and off you go!

With direct mail post cards you can

• have high-quality direct mail postcards, flyers and more, mailed to your audience


• generate more leads with less time and effort


• create a steady stream of responsive prospects


• brand yourself as the agent/business of choice


• and save money doing it

When it’s all said and done you can set yourself apart from your competitors with a uniquely designed direct mail post cards marketing campaign. Then, watch your business soar to new heights.

Here’s one way real estate agents can effectively use post cards to increase their business.

1. Choose a neighborhood to farm; condos, high end homes, country estates, move up homes, or whatever.

2. Next, design or purchase a series of real estate marketing post cards to start your direct mail campaign.

3. Begin mailing your post cards on a scheduled basis; at least once a month, with special emphasis on holidays. If it’s less you won’t have enough contact with your audience to be able to establish a relationship. And remember, selling is all about relationships; as buyers don’t buy real estate from people they don’t know, like or trust.

A farmer plants a crop and then waters, fertilizes, and nurtures it to harvest. This same concept applies to “farming” neighborhoods via direct mail campaigns. Sending post cards is the “planting” of the crop. Monthly mailings are the equivalent of tending to the crop. And finally, the listings and sales that you’ll get from your farming efforts will be the harvesting of your crop.

Here’s a practical example of this idea. Design and mail a post card for any priced neighborhood. Let's use a million dollar neighborhood for this example. And it doesn’t matter whether it’s your listing or not, right! Any listing will do, right?? Right!

• Remember, you’re part of a Multiple Listing Service and can sell any house listed within your service. You can also advertise and market any and all houses in that system, even if it’s not your own listing. That’s the beauty and advantage of being a part of a Multiple Listing System.

Next, get ready for some leads. Somebody will call or email you wanting to know more. If you’re on top of your game you can get a listing, make an appointment to show the property, find another property for the interested party, or maybe even get a referral.

So, can you see how mailing a couple of hundred high gloss, impressive looking direct mail post cards to a move up neighborhood can increase your business? I can, too!

Start a Direct Mail Post Cards campaign today! Attract new prospects at lower costs, inspire customers to do business with you verses another real estate agent and slash your mailing costs in half. Bigger paydays could be a few hundred post cards away!

"Direct Mail Post Cards are Cheap, Cheap, Cheap compared to other real estate marketing strategies."

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