I Think My Wife Needs A Real Estate Marketing Plan; What Do You Suggest?
Hi Lanard, I hope all is well. I really appreciate the information that you send me via email.
First off, let me introduce myself. I own a dry cleaning business in Montreal Canada (family business since 1979). My wife is however a real estate agent.
She got her license 4 yrs ago when she was on maternity leave. Since then, she has been working on and off (family and friends mostly - nothing major); I must say she was also raising my girls.
Now however, she has more time to dedicate to real estate and is willing to put in the time and the effort needed to succeed.
But I really think she needs a plan / system. What do you suggest? Your "Farming expired Listings" system perhaps?
Please let me know what you think would best.
Lanard's Response Hi, Marty. Fortunately, there is no one single that works best, or that works best in all markets. So, the sky is the limit.
However, a universal true is that converting expired listings to new ones is a great strategy. So, yes - i recommend the Farming Expired Listing System found on this site. Here's a link to it.
However, it shouldn't be the only strategy. I also, encourage agents to take advantage of every "free advertising" opportunity they get That includes usual things like adding her name to the "Agent Directory" found here.
Additional, she should be posting comments to articles and listings found here and else where on a regular basis. Each time she does her name will get circulated around the Internet and drive traffic (leads) her way. She should always be sure to include her full name, phone number, email address and web site if she has one.
If she doesn't have a website she should get one, even if it's a simple one that captures names and addresses in order to generate a prospect database. I can help with that if she needs it.
She should be sourcing for buyers and sellers via real estate flyer marketing, even if she doesn't have any listings of her own. This video will tell her more about it.
Finally, and in summary, she should consider hiring a coach that can help her with these and other lead generating ideas if she finds that she's not generating enough leads on her own.
Thanks for writing and I hope this helps.