Real Estate Investor Lead.  Are you working with real estate investors?  If so this article on investor lead generation tips might be helpful.

Sourcing real estate investor leads is challenging, but potentially very lucrative.  One investor can generate thousands of dollars in sales commissions several times over.  So it’s no wonder aggressive agents are finding creative ways to establish relationships with them.

A major hurdle that stops most marketers is the daunting DNC (do not call) list.  It’s a huge impediment to sourcing leads for many agents, but some are creating strategies for effectively working around it. 

You can, too.  But you have to think outside the box a little bit and dare to do what others aren’t doing.

Tips to Create Positive Real Estate Investor Leads
One way to get around the DNC list is to create compelling ads that will inspire and motivate investors to call you, rather than you having to cold call them. 

But if you’re not a good ad write you might have a slight problem.  However, you have at least a couple of options - rather you realize it or not. 

Option #1. One is to hire a copywriter to write them for you.  While this is an affordable option who actually hire’s writers to write an ad? 

Agents, sellers and investors who are actually selling real estate in our current slow market - that’s who.  They understand the power of the printed word and know that if you have bad ad copy you won’t generate any business.  How many ads have you overlooked because they were poorly written and didn’t compel you to call fo more information.

Plenty!  And you’re not alone. 

Option #2. Another and more realistic option is to invest in an ad writer software program.  You can find them for $30.00 or so, and they will generate attention grabbing, call inducing ads – hundreds of them – over and over. And once you have ad writer program you’ll find many opportunities to use it. 

For example, compelling ads are not the exclusive domain of newspaper classified ads. You can also effectively incorporate them in flyers, post cards, letters and brochures. Additionally, you can se the Internet and place online ads designed to elicit calls from buyers and investors.

Now, once you’ve written effective copy you need the proper tools and systems to quickly deliver information to callers and follow-up on their interests.  Here are some options -

• Use your phone’s voice message, call forwarding and any other available call options to conveniently and automatically handle all incoming client-initiated calls. Voice messaging could be in the form of automatic recording from mobile phones or from regular voice call recorders.

• Use instant messaging, text messaging, email, PDA and/or fax to facilitate your business connections and send information to your clients.

• Direct them to your web site to generate site traffic for it.  A web site with lots of content will draw site visitors like bees to honey.  Pre written content makes it super fast and easy to generate hundreds of pages in a fairly short period of time.

• Forward them to your autoresponder so that you can capture contact information for follow-up.

Summarily, you want to offer as much convenience to your prospects as possible and make it a point to offer better and notable service than others.  Doing so will boost your business and ultimately help you generate a steady stream of investor leads.