Acquiring Expired Listings; This Is How To Do It

Acquiring Expired Listings! Don't know how to get them.  Actually, it's not too hard if you have a good system and can afford to be patient long enough

for your efforts to prime the pump so to speak to where you'll begin to receive phone calls from people wanting you to list their properties. 

No joke!  You can even be a lazy agent and still have more listings that your coworkers. 

Don't have a systematic approach to marketing them? Then consider this one!

Some agents brag about how easy it is to get leads, but fail to mention that they are slaves to their career. 

They work long, hard days - sacrificing all else; friends, family, their health and sometimes even their marriages.

But it doesn't have to be that way.  If you are looking for ways to be successful, yet do a better job of attending to the other things that are important in your life prospecting for leads with an expired listing system might be right for you.

Briefly, listing expired listings can be a quick, easy and effective alternative.  Well, it can be with a good program. You'll be surprised at how just 30 - 60 minutes a day farming expired listings can impact the number of leads, listings and sales you get in a month's time. 

Naturally, some expired programs are better than others, and while I can only speak personally about one system in particular they share the common benefit of being able to potentially save you time while boosting your productivity.

Also, most Expired Programs are letter based, and come with pre written letters - ready for instant use. Mailing expired letters is the perfect strategy to employ in today's climate, as they serve the dual function of effectively getting your marketing messages through to prospects while complying with the National Do Not Disturb Law. Violating the law can result in serious consequences.

Yes, Acquiring Expired Listings can be a rewarding way of generating leads.

Still, if you've spent anytime writing letters you know that writing effective ones is not always easy to do. 

It's easy to spend hours writing them, only to end up with poorly written, disjointed sentences that barely make sense. 

Essentially, hours spent resulting in a monumental waste of your time.

The better letters reflect the following 1) they're simple and to the point, 2)  are devoid of exaggerated promises and 3) are friendly and personal. 

In the end you have two options; creating your own expired listing system, or purchasing one.

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