Acquiring Expired Listings; This Is How I Do It

Are you interested in acquiring expired listings? Do you have a systematic approach to marketing them? 

Some agents brag about how easy it is to get leads, but fail to mention that they are slaves to their career.  They work long, hard days - sacrificing all else; friends, family, their health and sometimes even their marriages.

But it doesn't have to be.  If you are looking for ways to be successful, yet do a better job of attending to the other things that are important in your life an expired listing system might be right for you.

Briefly, acquiring expired listings can be a quick, easy and effective alternative.  Well, it can be with a good program. 

Naturally, some programs are better than others, and while I can only speak personally about one in particular they share the common benefit of being able to potentially save you time while boosting your productivity.

Expired Listings LettersMost expired programs are letter based, and come with pre written letters ready for instant use.  And the biggest benefit of them is that they serve the dual function of avoiding the issues associated with violating the National Do Not Disturb Law, while simultaneously offering a systematic and effective way of communicating with owners of expired listings. 

But if you've spent anytime writing letters you know that writing effective ones is not always easy to do.  It's easy to spend hours writing them and end up with poorly written, disjointed sentences that barely make sense.  Essentially, a waste of your time and talent.

When writing letters you should 1) keep them simple and to the point, 2)  tell the truth and not promise services that you can't deliver and 3) strive to be friendly and personal, but not overly so.

In the end you have two options; an expired listing system with letters if you want a complete expired listing program, or just expired listing letters.

Visit the Real Estate Marketing Talk Home Page Real Estate Marketing Talk Home Page for more business building ideas