For example, do you routinely try to generate buyers using real estate flyers even though you may not have any listings?  If not, you're missing out on a proven, low tech lead generating strategy. 

Here's one way to do it.

Make a flyer that says something like

"Tired of Renting?" 
Then let me show you how to BUY A HOME for the same as rent! 
Call me at 333-333-333 for a FREE consultation. 
Hurry though, Offer limited to the First 10 callers.
James No Name Smith

...then distribute several hundred copies every weekend.  Then wait for your phone to start ringing.

There are a number of things worth noting here.

1. The flyer starts out with a question that begs to be answered.

2. The fact that a caller may be able to buy a home for the same as rent will interest a lot of people.  Most people want to buy a home, but feel that they can't afford it.  But it's another story if they can do it for the same as rent - that's very affordable for most people.

3. People like most things that are free, and if you offer a free consultation to show them how to buy a home you'll get some phone calls.

4. The disclaimer that you're limiting the offer to the first 10 callers will generate a sense of urgency, which will get people calling sooner rather than later.

If you like this idea you can click here to read a little more about real estate flyers to implement the idea.  But in a nutshell you can design, print and distribute hundreds of flyers for relatively low cost. 

And the more you distribute the more home buyer leads you'll generate.  Shopping centers, hospitals, malls, apartment complexes, parades, sporting events, arts festivals and wherever else people gather are great places to distribute them.  Simply place them on car windshields and be on your way.

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