Generating Home Buyer Leads
The Idea! Market a Listing! Any Listing!
Decide How Much Commission You Want to Earn!
Select an Audience to Target
Make a Compelling Flyer
The Wording Matters, and Here's Why!
Distribute Your Flyers
Keep It Going
Generating Home Buyer Leads is challenging! Although the Real Estate Industry is thriving, approximately 87% of real estate agents fail in the first five years. Only 13% of those entering the business succeed!
Thus, it's vital to have a robust lead generation system capable of regenerating leads! While this is especially true for new agents just beginning their careers, it's equally applicable to veteran agents wanting to sustain and grow their businesses!
I know this might sound a little crazy, but it's absolutely doable. All that's required for this particular strategy is a listing you want to sell.
What's that, you say? Don't have a listing? Not a problem! Because the beauty of this idea is you can sell any listing as a member of a Multiple Listing System (MLS). All you'll need is the agent and brokers' permission to advertise it.
Or, suppose you've identified one listed with the company you work for. You'll still need to get the agent and broker's permission. In addition to being a matter of professional courtesy, it's also a requirement. Either way, their approval is important.
Unique to this idea is you get to determine the size and amount of the commission you'll earn. Assuming a 6% commission, will you choose a $200,000 home for a $12,000 payday, or a $500,000 home for a $30,000 one? I'll not guess what your decision is!
Focus on where buyers are plentiful - like in apartment complexes! Select one where rent is in the approximate range of a new mortgage for your advertised house. Then look up the addresses of the units in the complex and mail the flyers to the occupants in them.
This will result in each of your flyers ending up in the hands of people with a demonstrated history of being able to pay the amount of the mortgage on the property you selected. And while that is not the ultimate qualifier for a new loan, it is a significant beginning!
Once you've identified a listing and received permission from the respective listing agent and broker, you'll be ready to make a flyer. The wording should look something like this:
First Things First! Start with questions that beg to be answered. Many people are tired of renting and dream of owning a home someday. However, many need to learn how to do it or think they can afford it!
Next! People like freebies, so offering a free consultation to show them how to buy a home will generate some phone calls. The idea here is threefold!
The possibility that callers can buy a home for the same as rent will interest many people. Most people want to own a home but can't afford it. So, when an affordable buying alternative is presented, many will jump on it.
Finally, the disclaimer that the home might not be available for too long will generate a sense of urgency, getting people to call sooner rather than later.
So, the more you circulate, the more home buyer leads you'll generate. Shopping centers, malls, parades, sporting events, arts festivals, and wherever people gather are great places to distribute them. You can place them on car windshields and be on your way.
Distribute the flyers, as many as possible, and over as short a period as possible. Locations, places, and methods include SMS text messages, email, handouts, social media, etc. Then wait for your phone to start ringing.
After you've started this campaign, you should continue distributing flyers until you sell the property. You'll pick up leads as long as you do. Consequently, one campaign can last indefinitely and bring in infinite leads.
And when you or someone else sells the property you're promoting, select another one and repeat the process. Therefore, there is no reason ever to drop the campaign. Reinvent and sustain it by moving on to another property!
Plus, nothing can stop you from running multiple campaigns like this simultaneously! For example, you could have one for different price homes:
As noted, you don't have to have listings to generate home buyer leads with this plan! And now that you have it, you are empowered to go out and generate as many home buyer leads as you can accountably manage! Return to Top
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