Home Buyer Leads

Home Buyer Leads. Sourcing for leads is challenging, but it can also be fun. For example, do you routinely try to generate buyers using real estate flyers

even though you may not have any listings? 

If not, you're missing out on a proven, low tech lead generating strategy.All that's required is knowing a listing that you'd like to sell. 

Don't have one?  Not a problem, just pick one from the Multiple Listing System that you belong to, and/or one listed with an agent in the office you work in.

Then do the following...

Make a flyer that says something like

"Tired of Renting?"

Then let me show you how to BUY A HOME for the same as rent!

Call me at 333-333-333 for a FREE consultation.

Hurry though, Offer limited to the First 10 callers.

...then distribute several hundred copies every weekend.  Then wait for your phone to start ringing.

There are a number of things worth noting here.

  1. The flyer starts out with a question that begs to be answered.
  2. People like freebies, so an offer of a free consultation to show them how to buy a home will generate some phone calls.
  3. The possibility that callers may be able to buy a home for the same as rent will interest a lot of people.  Most people want to own a home, but feel that they can't afford it.  So, when an opportunity to buy for the same as rent is presented many will jump on it. 
  4. Finally, the disclaimer that you're limiting the offer to the first 10 callers will generate a sense of urgency, which will get people calling sooner rather than late.

For this idea I recommend that you design your own flyers and not spend a lot of money doing it. If you own a computer and printer you can print and distribute hundreds of flyers for relatively low cost.

And the more you distribute the more home buyer leads you'll generate.  Shopping centers, hospitals, malls, apartment complexes, parades, sporting events, arts festivals and wherever else people gather are great places to distribute them.  Simply place them on car windshields and be on your way.

Summarily, you don't have to have listings to generate home buyer leads, you just have to have a plan...like the one above for example. 

And now that you have it you are empowered to go out and generate lots of them every week.

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