Some things just make sense to
do. For example, as a new agent wanting
to generate business and a veteran one wanting to sustain it, I’d make and mail
a New Real Estate Listing Flyer to every agent in my
Multiple Listing System (MLS).
After I secured a few listings, I mailed a single flyer advertising all of them on it with Limited Time Incentive Offers to further engage their interest.
The incentives, which I changed monthly, varied, but were usually monetary bonuses (sometimes a cruise) that I was willing to pay out of my commissions to get them even more involved in showing and selling my listings. Money, as we all know, is a great motivator in real estate sales!
Here’s how this strategy might look in a system with 1,000 agents, but you can scale it up or down by the actual number of agents in your system to better assess the potency of the idea.
One. It will get your listing shown. You have to figure that of 1,000 agents who received your flyer your listing is bound to be shown by somebody with a client. You can speculate about how many agents will show it, but let’s say it’s only 1%. That’s 10 showings.
Two. It will also generate conversation. When agents call about the listing, you’ll have an opportunity to share information about other ones that might be of interest to them… followed up of course with flyers about those properties as well.
Three. Once you’ve emailed 3 or 4 New Listing Flyers in this manner to agents in your system, you’re likely to be perceived as a top, successful listing agent in your community.
Now, let’s appreciate for a moment the power of what’s being said here. People like doing business with folk they perceive as being successful. They then become a part of your marketing machine - you get a new real estate listing and they in turn help you show and get it sold! This, my friend, is the Power of Targeted Marketing… :
Finally, let’s talk about the actual Real Estate Listing Flyer itself for a minute! Intuitively, you probably understand that the quality of the flyer will have a direct impact on the effectiveness of the idea. Awesome looking flyers will get you similar results.
I recommend Turn Key Flyers. With stunning templates and easy to design, print and distribute functionality they're hard to beat! You can click here to read more about them!
That’s it or now!
Here’s To Your Real Estate Marketing Success!