Some Realtor marketing strategies are cumbersome to the point of being ineffective. Still, agents dole out thousands of dollars for them in hopes of finding ones that'll fulfill their needs; specifically, getting them more buyers and sellers to work with.
However, expensive marketing products do not necessarily beget good, effective ones. Still, quality and effective Realtor marketing products and services are at a premium, especially when you consider that
- Realtors who receive the most phone calls, show the most properties and sell the most real estate are also the ones with the most listings and good real estate agent marketing systems.
However, getting listings and buyers is easier said than done, but it's very doable. You just need to know how and have the right system to pull it off.
Listings that you can secure with a good Realtor marketing program provides the opportunity to double your chances of earning commissions and bonuses, because with listings you'll be paid
- a listing fee
- or a listing and sales fee if you sell your own listing.
On the other hand, if you don't have any listings you'll get paid only if and when you sell a property, a huge drop off from getting paid every time one of your listings sell. So, there's a lot of power in having a lot of listings - money, too!
Some Realtors market expired listings, arguably the best source of leads, and work them to near perfection.
Here's how they do it. Log onto your Multiple Listing System
- print out an update report for the last month, and
- in seconds you'll have a complete update of all the expired listings. You can do this for any time-frame you want.
Bam! The MLS update report will provide you with just about everything you need to know to re-list expired listings. You can get the seller's
- mailing address
- property address
- phone number
- type of property
- current asking price
- price reductions during the listing period
- how much the taxes are
and everything else you need to market them.
Summarily, effective realtor marketing tools include expired listing scripts, which are a great source of leads. And unlike FSBOs, cold calls and other lead generating systems, owners of expired listings are almost always warm, responsive prospects. An effective Realtor marketing script can make you the right Realtor with the right approach to relist them.
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