got my restate license and started a few weeks later as a salesperson with Century
21. I was excited about having passed
the exam and getting
a job. It was entirely commission based, but I was still feeling good about it.
And before you know it there I was on the first day of work in my new office, dressed for success but with no one to impress but other agents.
It was exactly like I had scripted, except for I had zero leads and of course no listings.
So, you can understand my having been a disheartened. At the rate I was going it would be a while before I made a sale.
Days became weeks and my disappointment turned first to concern…then to a sense of urgency that quickened with each passing week.
I needed leads and listings and I needed them fast. So, I went to school again, but this time it was the school of hard knocks.
Specifically, I researched ideas for being successful as a newly licensed agent; Iike canvassing neighborhoods, cold calling FSBOs and Farming Expired Listings.
Unfortunately, none of them seemed likely to generate fast business, but hey, I had to start somewhere.
Eventually, I settled on farming a couple of neighborhoods near the office I worked. They were middle class neighborhoods in terms of price and social status and accordingly were attractive to new and move up home buyers.
I wanted to use letters as part of my overall plan, but I didn’t have any. So, I started looking for templates to help me, but during that time there weren’t many available and the few I found were so poorly written they would have been a waste of time and money.
So, I wrote my own and now share them with other agents. Here are a few examples of letters I’ve written over the years:
While the two sample letters above are not included in any of the Real Estate Letter packs found here they are fair representations of them. As my writing evolved I started incorporating tips that would help readers get through the sometimes difficult, but always challenging process of buying, or selling a home.
I became an educator first, then a salesman…and do you know what? The combination of providing useful information worked so well that whenever I needed more leads I’d simply mail more letters. So, do you need to get busy? Then try these letters.