Real Estate Prospecting Letters

Real Estate Prospecting Letters are proven prospecting tools.  Well written, informative ones can generate leads (expireds, fsbos, farming areas) and

propel readers to action.  You can spend hours on end writing one letter, or...with the click of your mouse have dozens of letter templates available to you to use at your convenience.

Below are a few that I wrote for your consideration. Basically, I took sample letters from The pack of 50 Power Letters, which can also be used as real estate marketing reports, real estate articles and content for real estate websites (auto responder reports, web pages, etc.). 

A Power Real Estate Letter Can Make Dollars And Sense  
Another Sample Power Real Estate Letter  
Sample Real Estate Marketing Letter     

The first set of letters I ever used was Expired Listing Letters, which I wrote because I hated cold calling and the harsh rejection that went with it.  I longed for a kinder, gentler way of prospecting and decided to use letters.

After successsfully establishing a campaign that generated recurring listings I then wrote letters for prospecting FSBOs...and when I did a wonderful thing happened - converting FSBOs to became fun.  It was easier and more productive.   

The next set of letters I wrote actually started as real estate web site content articles, which I call Power Real Estate Letters. That particular content served multiple purposes and could be used for any number of things; email marketing; and content for flyers, brochures, newsletters and blogs.You can see all of them here.

Here's What Others Have To Say About Using Prospecting Letters  

Real Estate Prospecting and The Lost Art of Letter Writing - I'm not a techie, but I love today's marketing tools; Facebook, Twitter, Email Marketing, Electronic Flyers, etc.  Still there's something to be said about "old school" techniques, like letters... and templates offer the advantage of tweaking a letter to fit your needs verses having to write one from scratch.  Dive into the anatomy of a letter and better understand what does and doesn't work.

Prospecting – How to Write a Prospecting Letter -   You have to assume that at least 50% of recipients are not going to read your letter.  They just won’t, and that's fine.  Still there are benefits to writing them. See what they are.

Summarily, Real Estate Prospecting Letters can have a significant impact on the success of your business.  And of course you can always try to write your way to success, or you can take the better path of investing in some pre-written ones, like these.

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Lanard Perry, EzineArticles Platinum Author

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