3 Hot Real Estate Prospecting Ideas
3 Hot Real Estate Prospecting Ideas To Increase Your Earnings Real estate prospecting is not easy, but it must be done. If Realtors are to succeed in today's real estate business climate they must generate a constant supply of high quality leads. But, as you probably already know, this is easier said than done. Fortunately, there are a number of effective ways this can be done. But at a minimum you should do what you get excited about doing and success will follow. Some of the more common real estate prospecting activities include handing out business cards, working fsbos, cold calling, sitting open houses, canvassing neighborhoods, waging direct mail campaigns, farming expired listings, internet marketing with real estate marketing reports, taking floor time, etc. All of these tips, tools and strategies individually are worth at least a book of information and you should read as much as you can about each one. However, three of them are worth a closer look right now! Real Estate Prospecting Made Easy The nature of FSBOs is that they let complete strangers into their homes. I don't want to get to graphic, but we both know that bad things can happen because of this. I'm not suggesting that you use scare tactics to curry favor with them, but I am recommending that you ask FSBOs how much is the safety of their family worth? Hopefully it's worth more than the real estate fee that they hope to save! The article is worth a look see for yourself and you can read it here! 2. Farming Expired Listings. If you've read any other part of this web site you know that I advocate farming expired listings. Why? Because it is one of the best real estate prospecting strategies I know to get listings. Plus, you can prospect until your heart's content without fear of rejection! Why is this important? If you've done any cold calling you know how discouraging it can be. People don't like being bothered, as evidenced by the millions of people who signed up for the National Do Not Call List! Instead of me calling prospects when farming expired listings owners called me! And when they did they were expecting to list their properties with me. I accepted them most times, but wasn't at all hesitant about declining grossly overpriced ones, and when the owners might be difficult to please. Still, I averaged more than 2 listings a week farming expired listings. 3. Real Estate Marketing Reports. New real estate agents, like most Internet marketers, are often unaware that they need tens, if not hundreds of web site pages in order to have a high ranking, traffic generating site. They think that throwing up a web site with a few pages will increase their business. Savvy Realtor Internet marketers eventually learn that the more information and web site pages they have the more they have to offer site visitors. The more visitors they get the more business they will transact. Consequently, they develop sites that are hundreds content rich page, and although you'll never see most of them the search engines will. And that is one of the keys to generating traffic. One of the fastest ways to generate content for your web site is to buy good real estate web site content. It may take a while to find quality marketing articles and reports, like these, but when you do it you'll be able to save time and money. Summation
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