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Daily Real Estate Prospecting:
The Unbeatable Path to Thriving in Today's Market!

real estate prospecting

How Important Is a Daily Real Estate Prospecting Routine? Very! If you routinely find yourself with few leads that convert to sales, a daily prospecting routine might be just what you need to turn things around.  

But rather than merely surviving in today's challenging market, you have opportunities to excel, and it all begins with systematically prospecting for viable leads that convert to leads, listings, sales, and commissions.

To set you on the path to success, we've curated five ingenious real estate prospecting ideas to help you identify and drive leads to your lead capture system, and once there, you'll have many opportunities to convert them to income generation clients! Here they are, in no particular order of preference or effectiveness!

One - Increase Your Social Media Footprint

 Move over Facebook, and make room for Instagram Stories and YouTube! They’re powerful listing tools, too! It’s a given - Social Media Marketing is a growing phenomenon, but it can be pretty intimidating to nontechies - like me!

If this sounds like you, too, consider finding a mentor to coach you up on this marketing nirvana, and there’s none better than Real Estate Coach Guru Rick Ferry… Rick offered a Free Report on Social Media Listing Strategies to take you to this next-level marketing platform. If the offer is still available, you might want to get a copy and learn from someone who has been doing it for a long time.

You can visit his site here to see if the offer is still available. 

Two - Outsource Projects

outsource real estate needs

A big mistake that many agents and investors make is to try to do everything themselves, from listing properties to selling them! My advice to them is loosen up! Chill! It's impossible to do everything that needs to be done and excel at everything that needs to be done! 

So, here's what you need to do! Employ others with the talents and skills needed to help you with some of your tasks and projects - and free yourself up for the things that require your attention, like meeting clients, taking listings, and showing properties!

An apparent go-to solution is forming a team where shared responsibilities are the norm. If you’re not ready for that just yet, you can hire freelancers for ongoing or one-and-done projects! And if you really want to go full throttle with the idea, you can sponsor an intern from your local university (paid or unpaid)! Also, as an alternative, you can take on a partner!  

Three - Create a Neighborhood Newsletter

Starting a community newsletter can be a start to dominating a niche market. The idea works exceptionally well for condo homeowner associations, farming neighborhoods, and subdivisions.

It's a relatively straightforward idea to execute, so don’t think for a second that your first publication has to be a multi-page masterpiece. In fact, it can be a simple one-pager that speaks to community activities, news, birthday celebrations, new neighbors, houses sold, etc. Plus, it’s a project that can be easily outsourced (someone who lives in the neighborhood would be an excellent choice). Explore Five Ideas To Get You Started.

Four - Farm Expired Listings

Why? Because expired listings abound and show no signs of diminishing. Surprisingly, fewer agents consistently tap into this niche, leaving ample room for those with effective expired listing systems to enter, gain a foothold, and even dominate their respective areas! If this resonates with you, you can kickstart your journey into farming expired listings today!

Five - Farm FSBOs

FSBOs, like Farming Expireds, should be a core activity of every agent's real estate prospecting campaigns, especially given that up to 86% of them end up listing with a Realtor.

You can

  • source FSBOs through real estate ads, which I don’t recommend because every other agent in your community is sourcing them from the same ad

  • can buy FSBO leads, including information you need from companies like REDx and even

  • find them when you source old expireds.

My favorite way of sourcing them was to capture FSBO information wherever I went and follow up with FSBO Letters

More real estate prospecting ideas to consider

Use Prewritten Real Estate Newsletter Articles - top producing agents do. Not-so-secretly, prewritten real estate newsletter articles fuel prospecting initiatives with effortlessly generated content. You can say they spend less time drafting and more time dazzling. 

Sponsor a Community Resource Guide - position yourself as the talk of the town with a sponsored Community Resource Guide. Through it, you can foster community engagement and reinforce your real estate brand, making your sponsorship a hallmark of trust and reliability.

Cultivate Newsletter Real Estate Leads - but don't just think of them as leads, but as curated connections waiting to be nurtured and transformed into clients. Your newsletters become the channel, delivering expertise to an audience eager for your insights. Success is not a chance; it's a strategy that you can implement with conviction!

Start a Real Estate Enewsletter; It's Easy -  announce your real estate prowess—publish a Real Estate Newsletter! One that's more than communication but rather a strategic advantage. Share curated insights, solidify your expert standing, and witness its transformative impact on your business. As your newsletter becomes the linchpin of client relationships and trust, success in real estate becomes not just a goal but a certainty.

Gather Online Real Estate Leads -  they're not just contacts; it's the cultivation of opportunities poised for success. Online leads offer laser-focused targeting, linking you to an audience interested in your expertise. Redefine your approach, and make these leads the cornerstone of flourishing connections and transactions.

Summation

In closing, your real estate prospecting activities can be very lucrative when you combine the right tools with the effort necessary to succeed. You can anticipate that your efforts will result in increasingly bigger paydays, tremendous success, and more personal and professional satisfaction.

Well, that's it for now. I hope you enjoyed the page... and here's to your Real Estate Marketing Success!

Three related prospecting ideas

The Power of Just Sold Postcards: Crafting a Neighborhood Tale 
How To Get Real Estate Listings Like A Pro  
Real Estate Marketing Postcard Magic: Eleven Lead Generation Campaigns   

That's it for now! Here's to your continued real estate marketing success!

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