Real Estate eNewsletter

by Lanard Perry
(Sunny Florida)

I started a Real Estate eNewsletter in December 2005. At first I was pretty intimidated and almost didn't start it, thinking that nobody would be interested in what I had to say about real estate marketing.

But I kept at it and discovered that "thousands" of people were.

Now don't get me wrong...I'll never be a Pulitzer Prize winner, but I don't have to be. All I have to do is continue figuring out what my niche market readers are interested in and write about it.

For example, millions of people are interested in all things regarding credit, fsbos, foreclosures, short sales, etc. Simply stated, they're subjects that interest most people interested in real estate can relate to.

And over the years I've become a decent writer, but I have to admit that I frequently develop writers block. I can go for weeks at a time without being able to write a single creative sentence.

So, what do I do to break out of a writer's slump? I nurture my creativity by looking for ideas in newspaper headlinesand scanning content in newspapers, magazines, flyers and brochures; reading advertising inserts in newspapers and flyers; and browsing lots of books and reports.

I even scan monthly publications from my electric company, not necessarily for its content, but rather for the ideas that I might get from reading the content.

But my primary source of newsletter filler is prewritten real estate web site content, also referred to as real estate marketing reports and email marketing reports. I buy it as often as I I see something worth owning and use it at different times for different projects.

Have I been successful with my Real Estate eNewsletter? Absolutely! At the peak of its popularity I had somewhere around 3700- 3800 active subscribers. However, the reader base dropped a lot when the real estate market went bad.

Want to experience similar success in establishing a newsletter reader base? Then grab as much prewritten real estate web site content that you can and then start your own eNewsletter. Afterall, a newsletter is nothing more than a bunch of articles.

Here's some of the real estate web site content and marketing reports I use in my newsletters. I highly recommend it.

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