Expired Listing System Question and Response
by Gary Link
(Western New York)
Lanard, I am interested in purchasing your Expired Listing system, but I have a question. We are currently sending letters to expired listings every week, along with dozens of other agents. Does your system provide more leverage to get the seller to consider listing with you versus another agent with a typical expired listing letter? We are in the Western New York area.
[Response] Hi Gary - it's hard to say without knowing exactly what others use and how they use it. My system is simple and direct, with its effectiveness being the letters and script used when owners call. I tweaked and refined them over several years to yield positive responses.
The thing that will make any system successful, whether mine or someone else's, is consistency in which you apply it.
I worked the system 5-7 days a week, without fail. And, despite competing with other agents, I signed on average 2 plus listings a week! My experience is that few agents with farming expireds long enouh for it to gain traction. And I'll back it up with this challenge.
If you randomly ask ten agents if they work expired listings, I'll give you my system FREE if more than 2 of them say yes and that they do it 5-6 weeks and they've been doing that for three months. If they say yes to these three things, I'll give you a complimentary copy of my system.
But it's doubtful that you will find two out of 10 agents who will answer yes. Despite what you might think, there's room for agents in every community to have success farming expired listings.
My system also comes with FSBO and Vacant Property Owner Letters. And I had little competition for the properties I targeted because of how I went about it. Here's how I did it.
Instead of calling FSBOs, which I hated, I mailed them letters while other agents called and pestered them. And when the owners forgot the FSBO calls, my letters were still in their homes. Want to guess who got callbacks? Me!
Every time I drove by an FSBO or a vacant property, I'd jot down the address, look up the owner's name and mailing address when I returned to the office and send them a letter. So, I farmed FSBOs and Vacant Property Owners, too! My system includes these letters, too!
In closing, thanks for considering my system, but know that your dedication to applying whichever method you invest in will significantly impact your success!
Thank You For The Extensive Response
Hi Lanard, Thank you very much for the extensive response to my question. I purchased your system, and we will implement it. Gary
Response: Hi Gary - you're welcome, and thanks for your order. Please feel free to call or email me anytime about anything. See ya.
Lanard Perry (352-283-9316)
Comments From Lanard. Hi Gary. Thanks for the update on your status with the Expired Listing System. It sounds like you're on task. Consequently, I'm optimistic about a positive outcome for you. Also, I encourage you to use the Bonus Letters, too! When mailed in combinations, they can provide some serious synergy in generating leads. They're ideal for farming areas, niche markets, buyers, and investors; and include an FSBO Letter, a letter for commercial properties, absentee property owners, and more.
Here's a link to my Expired Listing Letter System to make it easy for readers of this review to find it!
In closing, call or email me when you get your first listing using the system, and we'll figure out a way to celebrate the occasion. Thanx, Lanard