Giving Away Free Books - My Journey To Real Estate Millions?

by Austin Lon
(Lehi, Utah)

Growing up, I looked up to my Dad. He was/is an epic salesman. He's sold cars, tires, records, large metal shop tools, you name it. He was even named Subaru Salesman of the Year in 1978.

I was very familiar with a lot of his marketing experiences, and tried to put them to use for myself in marketing real estate.

He'd told me about a time when he'd put together a "Free car shopping guide"- this was before the internet, and there wasn't a lot of information for people wanting to comparison shop cars. This was back in the late 70s.

He shared that he'd advertise his free car buyer's guide in the classifieds, get tons of calls, and, knowing that these buyers were interested in purchasing a car, he'd have a ton of leads each week to sell Subarus to.

I knew that I couldn't just put together some photocopied magazine articles about real estate for a "Home Buyer's Guide" - so I bought about 20 basic Home Buyer's Guides from Barnes and Noble.

I offered this book, which cost me $10 each, for free through the local classifieds.

I gave them all away, one at a time, and met some new buyers, and got some buyer's agreements signed. I delivered them all by hand. Some as far as two hours away.

I got the leads - but I learned that having the leads is only PART of getting deals going, and I just wasn't the salesman my Dad is.

$200 was a cheap lesson. I learned that I really needed to work on my sales skills once I had interested parties. An important lesson learned.

Comments for Giving Away Free Books - My Journey To Real Estate Millions?

Click here to add your own comments

Give Away Real Estate Books
by: Lanard

I give away real estate products books to generate sales, too. The ones I have right now are for buyers and sellers, so it you're an agent wanting books to give away you can buy it once for less than $50.00 and give away (electronic or paper copies) as many copies as you want .

I don't have them for sale on the web site yet, so if you want a copy call and/or email me and I'll get you one.

Lanard

Click here to add your own comments

Join in and write your own page! It's easy to do. How? Simply click here to return to Real Estate Marketing Success Stories.

Pre-Written  Real Estate Letter Sets