Post Card for Expired Listing Listings

by Clint

Subject: Re: Farming Expired Listings: Real Estate and Marketing; Post Card for Expired Listing Listings

Thanks for the info Lanard. I have your expired listing course which lists using letters. Are postcards really better?

Comments for Post Card for Expired Listing Listings

Click here to add your own comments

Letters and Postcards Can Be Equally Effective, But For Different Reasons!
by: Lanard Perry

Hi Clint, The operative word in the message was "arguably." I like debating things and believe every word about the value of using postcards. However, with my expired listing system, I never used a single postcard. However, I've used them for other direct marketing campaigns with varying degrees of success.

Postcards have the unique advantage of your message being seen as soon as it's received, verses a letter that has to be opened. Still letters have the advantage of having more space to present your marketing message. Is one better than the other? I guess it depends on who you ask and what day of the week it is.

Would I stop using letters to market exclusively by postcards? No, that won't ever happen. I believe in multiple chgannels of sourcing for real estate leads; single property websites, postcards, letters, enewsletters, brochures, distributing business cards, etc.

Summarily, I encourage you to be the same way, so that if one lead generating channel isn't working well another might be.

How are you doing with the expired listing system?
www.brainardridge.com by: arofur-rahman
by: arofur

It is a nice post. It is also very beautiful. This post is truly innovative because it contains a lot of important information. It helps me a lot. I will love to visit it every day. Timber frame Homes

Click here to add your own comments

Join in and write your own page! It's easy to do. How? Simply click here to return to Real Estate Questions.

Real Estate Marketing Talk: Proven tools and templates that close deals. Explore Free Downloads ×

Share This With Someone Who Needs Smarter Marketing

Great ideas spread fast. If this page helped you sharpen your strategy, pass it along to another agent who could use a boost.

Use the buttons below to share it on your favorite platform, or copy the link to include in your newsletter, blog, or marketing group.

Copy‑and‑paste link: <a href="[PAGE-URL]">[PAGE-TITLE]</a>