Re: Can I Post Your Article "Farming Expired Listings; Name Branding" To My Blog?

by Ryan Smith

Do you mind if I post your "branding" article on my blog? Ryan Smith, Sales Representative; Sutton Group Heritage Realty Inc., Brokerage; PH. (905) 619-9500 Fax. (905) 619-3334
Cell. (289) 355-8601

Lanard's Response
Ryan, Sure you can with the stipulation you enter Article Written By Lanard Perry with links to my sites like this:

Article Written by Lanard Perry
Real Estate Marketing Talk
Farming Expired Listings


Below is an article on "branding." Please let me know if there's anything I can do for you. A phone call is quicker, but I return email messages; it might take a little longer. If you enter "FEL Newsletter Subscriber" in the subject line, I'll know it's not spam.

Call anytime about anything!

Lanard Perry
352-283-9316 cell

Real Estate Marketing Talk
Farming Expired Listings

Featured Article!

Branding Yourself For Increased Profitability
By: Lanard Perry

Successful Realtors know the importance of branding their identities into the consciousness of the communities in which they live, like the big boys, Pepsi, McDonald's, Burger King, and other companies we know and have come to trust.

Why is branding important? Think about it! When you want a soda, do you buy an unknown off-brand just because it's cheap?

Or do you reach for a Coke? I'm a Pepsi guy myself, but you get my drift!

And why do you do that? Because there's comfort in familiarity, you know what you're getting when you buy it.

We spend mega bucks on name-brand products because we've been saturated with their marketing campaign messages.

Don't believe me? Try this! Quick, who said, "You're In Good Hands";

"Soup and Sandwich, Soup and Sandwich";

"Oh, I wish I was an ____ ____ ____, that is what I truly want to Be...". Point made!

People support businesses and products they are comfortably familiar with, even when the familiarity is solely based on marketing campaigns while avoiding the unknowns.

The same is valid for homeowners wanting to sell their homes with real estate agents. Unless there's a compelling reason to do so, they won't list their property with a rookie agent or, worst yet, somebody who's been in the business for years but has yet to do any business. Know what I mean?

Now, we may not like it, but we do understand it. Still, it's difficult for newly licensed and even some veteran real estate agents to make a living selling real estate because of it.

So how does this impact you? It doesn't if you have thousands of dollars and can afford a few years to surpass it.

But if you're relatively new to the profession and have limited resources, you might have a problem.

Established agents have already spent time and money cultivating their images. When people in their respective communities want to buy or sell real estate, they think of them - not you.

So, what can you do about it? I'll focus on one thing; farming prospects.

Why? Because when done right, you can quickly put hundreds of business cards, letters, and other marketing materials in the hands of known sellers and potential buyers every month.

Simply stated, the more people you contact, the sooner you brand yourself as an agent worthy of consideration. Anything short of this is whistling in the wind.

Take a moment and honestly assess your situation. How many contacts are you presently averaging - daily, weekly, or monthly?

Are they random contacts (shotgun approach) of people who might be interested in your services or with real prospects that need assistance right now (laser beam approach)?

A sound real estate listing system can help you quickly gain name recognition within your community in months instead of years. And it won't cost you thousands of dollars to implement.

I suggest you use systems that appear simple and easy to read versus complicated and hundreds of pages long! If it takes days to read and weeks to comprehend, who will read it and follow through to tedious completion, anyway? Not me!

Also, consider the following before committing to a particular listing system.

Does it come with a satisfaction money-back guarantee?

If you're buying online, is a contact name and phone number readily available on the website?

Can you reach anybody or get a response to a message when you call before buying?

If the answers to any of the above are a resounding "no," then I suggest you put your credit card back in your pocket and continue looking.

Proceed cautiously, but do proceed, as you need a system that'll give you a competitive advantage.

A good real estate listing system can help you brand yourself relatively quickly. So, get one as soon as possible and start claiming your market share!

Image by on Freepik

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