A Real Estate Letter Can Be The Foundation of Your Success

real estate letter

An Introductory Real Estate Letter Can Open Doors for you and a series of follow-up, informative, problem solving letters can help you generate more leads and listings, which of course will then lead to more sales.

Conversely, letter campaigns aren't a magic pill – they don’t necessarily generate quick results.  However, once you start you can almost be assured of them providing a steady, renewable source of leads.

Nine Reasons Why Real Estate Letters Work

  1. A Real Estate Letter is an effective way to introduce yourself as a new agent and target specific buyers. Since they are a one-on-one way of communicating, it's easy you go through your database and identify prospects to send letters to – people you know, FSBOs, Expired Listings, Investors, Renters, etc. There are services that provide what information you don't already have.
  2. A Pre-written Real Estate Letter can easily be personalized in order to specifically address the individualized needs and wants of each recipient.
  3. People still enjoy receiving helpful information by mail and opening letters. With an effective opening statement, letters will grab their attention and entice them to read and learn more. 
  4. A Real Estate Letters is a subtle way to bring up problems and offer solutions.  If you know about a specific real estate problem that your customers are experiencing mailing them a letter that addresses the problem head on with effective solutions is a great way to generate leads. 
  5. A Real Estate Letter can warm up prospects and prepare them for telephone solicitation calls. They are an effective way to introduce products and services to people that are not aware of your business and can tweak their interest by showing them how they can benefit from what you offer. A follow-up phone call could seal the deal.
  6. Real Estate Agent Letters are an unobtrusive way to advertise, as they allow people to make their own decisions to learn as much or as little as they want to about your products or services.
  7. Letters are a perfect way to elicit immediate action. You can prompt your reader to act quickly by ending your letter with a strong statement, such as: Pick Up the Phone and Call Now! or Tear Off the Order Form and Send It in Today!
  8. Letters are measurable and can provide instant feedback. When letters are coupled with a strong call to action, businesses can easily gauge their effectiveness.
  9. Finally, letters are reusable. You can create one letter and mail it to your entire database of prospects and customers. With mail merge capabilities you can personalize each letter with the name of the person you're mailing letters to.

Putting Real Estate Letters To Work

No matter how you look at it letters are a valuable part of every business, real world and online.  And getting started is easy!

To begin, set up a database with all your customer information. You'll want to include name, address, phone number, email address and perhaps what they have listed, rented, or sold in the past.  There is no need to get overly sophisticated, you can use Word, Excel or a number of contact managers that will help you streamline the process and sort the information into specific fields. 

Next, start collecting names and addresses of potential prospects. Save all business cards you receive and consider lead generating ideas that will entice people to give you their name and address so that you can repeat market to them about your listings, products and services. Ideas for what to offer in exchange for their information include giving away free products, asking offering a free newsletter of white paper and even holding a sweepstake, game or contest. 

Here are some of the letters we offer

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A Better Way to Introduce Yourself as an Agent

Summarily, mailing real estate letters is an effective way to keep in touch with prospects and customers; past, current and future - and continues to be  one of the best ways to consistently promote your services while building your business.

Happy Prospecting!

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