Below is a Real Estate Post Card Marketing Campaign Idea that can have a significant impact on your
present and future success,
whether it's selling a house, getting listings or gathering leads for your prospect data base!
I wrote it a while back and to my surprise it became instantly popular and was quickly embraced by readers and republished and widely distributed across the internet. I'm now presenting it to the Real Estate Marketing Talk site visitors as a business building strategy that can benefit them, too. Enjoy!
Post Card Marketing is an underutilized real estate
marketing strategy known by many, but used by few. The test? How many
agents do you know market real estate with postcards? Not many, right? That's
what I thought!
Yet, those that do maintain high visibility with their prospects. From useful tips to delicious recipes, customized real estate marketing post cards can leave positive and lasting impressions about you and your services at affordable prices.
I like marketing real estate with post cards for several reasons:
1. They're inexpensive - you can cast a wide net and reach a lot of people for a little of nothing. And as you know, or will soon learn, repeat contact with prospects is key to identity branding. You want buyers and sellers to think of you when they're ready to make a real estate transaction; which you can accomplish easier when you have repeated contacts with them. A series of real estate marketing post cards will do that for you.
2. They're easy to set into motion - it takes little time to reach hundreds to thousands of prospects via real estate post card marketing.
Here's a great way to use them. Choose a neighborhood to farm; condos, high end homes, country estates, move up homes, or whatever.
Then, mail post cards to the homeowners on a routinely scheduled basis. Perhaps it's once a month, with special emphasis on holidays. Or maybe it's every other month.
Whatever your frequency is all of your post cards should be interesting enough that your prospects look forward to receiving them, but not so often that they are annoying.
Fortunately, you don't have to spend time or energy designing and printing your own post cards. There are several companies that produce impressive Real Estate Postcards; ready for addressing and mailing. They're cute, charming and near deadly effective.
Even if you're a do it yourself type and like the idea of owning a software program to design your own you can't go wrong with ready made ones.
As a real estate agent, you need to generate leads; buyers for listings and sellers wanting to list their properties. You should also be taking advantage of every opportunity to brand yourself. With real estate post card marketing you can:
When you use these strategies, you'll create
relationships with people that can last for years and generate current and future earnings.
A real estate post card marketing campaign will enable you to frequently and inexpensively market Real Estate Postcards to the masses, and as you know the more frequent your contacts with prospects the better your results will be.