Real Estate Post Card Marketing Campaign - Million Dollar Mailings

Real Estate Post Card Marketing CampaignReal Estate Post Card Marketing Campaign

Below is a Real Estate Post Card Marketing Campaign Idea article that can significantly impact your present and future success, whether selling a house, getting listings, or gathering leads for your prospect database!

I wrote it a while back, and to my surprise it became instantly popular and was quickly embraced by readers, republished, and widely distributed across the internet. I'm now presenting it to the Real Estate Marketing Talk site visitors as a business-building strategy that can benefit them, too. Enjoy!

Real Estate Post Card Marketing Campaign;
Million Dollar Mailings by Lanard Perry

Post Card Marketing is an underutilized real estate marketing strategy known by many but used by few. The test? How many agents do you know market real estate with postcards? Not many, right? That's what I thought!

Yet, those that do maintain high visibility with their prospects. From valuable tips to delicious recipes, customized real estate marketing postcards can leave positive and lasting impressions about you and your services at affordable prices.

I like marketing real estate with postcards for several reasons:

1. They're inexpensive - you can cast a wide net and reach many people for little or nothing. And as you know, or will soon learn, repeat contact with prospects is key to identity branding. You want buyers and sellers to think of you when they're ready to make a real estate transaction, which you can accomplish easier when you have repeated contact with them. A series of real estate marketing postcards will do that for you.

2. They're easy to set into motion - it takes little time to reach hundreds to thousands of prospects via real estate postcard marketing.

Here's a great way to use them. Choose a neighborhood to farm; condos, high-end homes, country estates, move-up homes, or whatever.

Then, mail postcards to the homeowners on a routinely scheduled basis. Perhaps it's once a month, with particular emphasis on holidays. Or maybe it's every other month.

Whatever your frequency, all your postcards should be interesting enough that your prospects look forward to receiving them but not so often that they are annoying.

Fortunately, you can spend your time and energy on something other than designing and printing postcards. Several companies produce unique Real Estate Postcards, ready for addressing and mailing. They're cute, charming, and compelling.

Even if you're a do-it-yourself type and like the idea of owning a software program to design your own, you can't go wrong with ready-made ones.

As a real estate agent, you need to generate leads, buyers for listings, and sellers wanting to list their properties. It would be best if you also took advantage of every opportunity to brand yourself. With real estate postcard marketing, you can:

  1. use your real estate marketing postcards like an extension of your Business Cards. If you're comfortable with that, you could include your real-world address, phone number, and website address. The key is to provide information that makes it easy for someone to get in touch with you.

  2. use your real estate marketing postcards to Announce New Listings. For example, you could announce your $2 million listing to a $750,000.00 neighborhood. Heck, it doesn't even have to be your listing, and you can still implement this idea.

    Here's what I mean! Select 4-5 million-dollar homes you'd like to sell, which can be anybody's listings in any agency with their permission, of course). Get to know them like they're your listings.

    Then, select a neighborhood, or neighborhoods, of 200-500 homes where the values are $500,000.00 or so. More or less is okay, but the idea is to select homes that are several hundred thousand dollars or less in value. The effort may not be worth it if there's only a marginal price difference. 

  3. Select a series of real estate postcards to send to the owners in the targeted neighborhood(s). A series of letters or flyers will work, too, but you can make a more significant and lasting impression with postcards. You can check out some Real Estate Postcards and see what I mean. The postcards should appeal to their desire to "move up" into more prominent homes.

  4. Send a postcard once a month. Then, get ready for some business. You'll get potential buyers interested in what you've got to sell that will also be prospects for new listings. Can you see getting sales this way? How about listings?

Using these strategies, you'll create relationships with people that can last for years and generate current and future earnings.

A real estate postcard marketing campaign will enable you to frequently and inexpensively market Real Estate Postcards to the masses. As you know, the more frequent your contact with prospects,  the better your results will be.

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