Top Realtor Web Site. So, you have decided to put up a new website. Congratulations! Now the work begins. Below are some thoughts and ideas to make your website come to life. If you're not going to build it yourself then you should get yourself a good webmaster.
A webmaster can help you select a domain name that includes at least one good keyword about your website. Consider including the name of the County and or City you live in; it might help with search engine optimization and generate free traffic.
Web Site Objective
You also need to decide on the purpose of your website. This is crucial. You need to decide if website will be to drive leads to build a customer list, whether you want people to fill out a form to give you information on their situation if you are offering real estate information, for example, or if you are just looking to get information about you and your firm out to the public.
Do you want to use your website more as a savings of time to send out reports to people that request information? Do you want to portray an image of a modern fast paced type of company or do you want to portray an image of a down home southern, charming real estate agency?
Do you want to direct them to a phone line for more information or an auto responder, or maybe even to sign up for an ezine? Depending on your needs the webmaster can get a better idea how to make the overall look and feel of the website work for you, so try to be clear on what you want it to accomplish.
Layout and Colors and Fonts - Oh
You might also show the webmaster colors you like and get their thoughts as to the colors that move the visitor to certain actions. For instance, certain shades of green portray a soothing feeling while red jumps out at you and makes you want to take action. Use bold colors sparingly.
The webmaster can also help you in regards to the layout of the website, and guiding visitors through it by various links and graphics.
Create Interesting Titles and
Also, realize that sometimes more words are not more effective. A visitor will spend only a short amount of time viewing your website unless you have effective headlines and subtitles. If you have ideas you want to use, let your webmaster know this before he firms up the structure of the website.
Another good thing to think about is the buttons and what they will say. In other words, how many do you really need to get your website point across and what type of links would you need created to accomplish that point?
Content, Content and More
Changing text is easier than changing buttons for a webmaster, so try to have some idea what you want. Do not start out thinking you will have a 5-8 page website and then add six more buttons. This can lead to six more pages and you can expect a price increase on the website design.
Most webmasters are pretty lenient, but do have to charge for extra time and effort above the original price quote. But, just in case you're thinking about building a 5-8 page website don't bother. It'll be a complete waste of your time.
The reality is you need a site with hundreds of pages to even begin generating the kinds of leads you want and need to earn a good living selling real estate.
Web Site Graphics
If you have any graphics you want to use, gather them up and have them available from the beginning for the webmaster. He will also have graphics that he will add to make the website more interesting. You will want to keep large graphics to a minimum.
The webmaster can resize them but note that clarity and sharpness may be reduced. Most good webmasters can help tremendously in this realm of making the images fit your pages if the pictures you provide are clear and crisp.
Provide the webmaster with all your contact information and any comments he can use for the "About Us" page. Specifically, items relative to your business, awards you may and other personal information that will help visitors get to know you better and feel more comfortable doing business with you.
Templates have their place in the web design process. Allow the webmaster to provide choices and pick out two or three templates that would work for you.
Most good webmasters like to use pure html, but some also will use the Front Page format or Dreamweaver. In the end, you may have them use a program that you're comfortable with, so that you are not totally dependent on them to make the smallest of web site changes and updates.
The only reason for templates, in my mind, is to get a better idea of what you want your website to look like. When the idea is presented by several templates, then possibly designing a website based on those ideas, is more effective.
Do not count out a webmaster that uses templates, but also, do not count out a webmaster that takes template ideas and redesigns them to fit your needs. Either will work and makes perfect sense depending on the time and effort that is going to be involved in creation of your new website.
The Value of a
Bottom line is consider your webmaster an extension of your business. It will be up to you to market your business, but having a good website should be a collaboration of effort between you and the webmaster.
Your website can come alive with sound, graphics, and colors. The clearer you can be on what you desire, the more the webmaster has to work with and will be able to satisfy you more thoroughly. Most people are amazed at what webmasters can do with just simple outlines of ideas!
Most webmasters want to make their customers happy
and will spend the time to work with you to make sure your website is pleasing.
Give them the courtesy of being reasonable in your desires and needs and the
website creation experience will be a positive situation for
In closing, a Top Realtor Web Site includes these, and other features. It has lots of content, which search engines like. And when search engines love your site they reward them with higher rankings and lots of free traffic.
View Full Details! Pre-written Real Estate Marketing Reports are fast, affordable and content rich... and can help transform your current website to a Top Realtor Web Site! The use of them is one of the fastest, most effective ways to provide useful information to buyers, sellers, renters, etc. They can help you convert more prospects to customers by providing useful information that positions you as the knowledgeable professional that you are. Also, when optimized as keyword web site content pages they can pre-sell you and the goods and services you provide. And it should go without saying the more content rich keyword pages you have the more leads and sales your web site will generate!
That's it for now. Here's to your Real Estate Marketing Success!