There Are Two Reason For Campaigning With Custom Real Estate Postcards - prospecting for new clients and conversion of those new clients to paying customers (selling). You can design your own campaigns, or you can go with a proven company like "Top Producer" and its "Market Builder" Program.
Top Producer has been a leading provider of proven, effective marketing and
lead generation systems for Real Estate Professionals for over 20 years. Its "Market Builder " Program is a Four Step Automated Prospecting Process designed to help you generate more leads, listings and sales. Specifically, it will help you
1) Create and send out marketing materials
2) Capture leads
3) Manage new leads and
4) Nurture leads to sales
While the steps have been summarized to be short and succinct, Market Builder is a robust and highly effective marketing system.
While it's a little long (6 minutes) the video below lays out how the Market Builder Program can help agents design branded, personalized mailers that nurtures relationships to financial earnings... which is the point of it all, right?
Like I said... it's little long, but you'll be glad you watched it.
Here Are A Few Articles That I Highly Recommend You Reading! They're game changers in that they'll have you rethinking your postcard marketing strategy for improved outcomes. Let's get started.
#1 David's Direct Marketing Forum: Real Estate Broker's Postcards ... Redesigned postcard mailings recently helped a suburban Philadelphia real estate broker generate 20-30 leads a month and increase direct mail response rates by 46%. Can you handle that kind of surge?
#2 Just Sold Postcards | Best Print Buy – Real Estate Print Marketing Tools... Sending out just sold postcards is an inexpensive way to easily market your services to new clients. In this economy, a potential listing client will want to select a real estate agent with a proven track record for selling homes. Just sold postcards deliver your track record to their door, keeps your name in front of them and makes them aware that listing with you is a winning proposition for them.
Marketing with Custom Real Estate Postcards remains one of the most popular and effective ways to develop a brand, expand your real estate marketing reach and grow your prospect database.
The ideas shared above can help you accomplish all of that and more. So, take a moment to read it, and all of it. Then, bookmark the page so that you can refer to it later. It just might be the one thing this year that helps you to take your career to the next level.