New Generation Real Estate Marketing. However you look at it, the Covid-19 pandemic upended the real estate market. It forced agents to reexamine how they go about building and maintaining customer relationships.
When the coronavirus hit, online digital marketing accelerated in ways unforeseen by many marketers. For one, consumer expectations about what they wanted from their digital experiences changed. Specifically, they wanted more personalized experiences with their journey to homeownership, real estate sales, and investments.
Some have turned to Virtual Real Estate Marketing. The idea here is simple. Upload pictures of your listings to a host website and arrange them in the order you want. Then have agents and prospects log onto their computers and click on links that bring up your tours.
In some instances, the viewers can manipulate Virtual Tours as you would with your tv remote control. They can freeze-frame, rewind, fast forward and stop them - all from the comfort of their offices, homes, on their cell phones, or wherever they can access a computer hooked up to the Internet.
One company recognized as a virtual home tour business leader is CloudPano.com. Its app allows you to use an iPhone camera to create 360º photos that will automatically be linked together to tell the best story of the property you showcase. Perhaps best of all is the fact that no coding is required.
CloudPano takes virtual selling & engagement to a new level. With its application, you can create and display virtual tours in 360º and Virtual Reality (VR) in approximately 5 minutes. It's easy! How Easy?
Next, you can share and display your tours with a single URL link on any smart device.
Virtual tours are a relatively new marketing tool real estate agents utilize to fuel their businesses growth. They provide abundant benefits, including increased search engine rankings and better buyer experiences that lead to improved chances of selling the property. But there are many, many more!
Virtual tours offer a multitude of benefits that are ranging and powerfully effective. Overall, they spark intense curiosity in people, with them naturally wanting to know about what you can offer. Here are ten ways they can benefit you right out of the box.
Absolutely. Virtual tours can help you reach a larger pool of potential buyers. As more buyers sort through listings from the comfort of their homes, a virtual tour can help your home listing stand out. And it's not just younger buyers taking advantage of virtual tours. They're popular with all adults, no matter their age.
95% of home buyers use the Internet to look for homes & 51% of people buy houses they found online. So, it makes sense for marketers to go where the buyers and sellers are going to look for real estate- online! And Virtual tours are the marketing tool to provide what they're looking for when you do!
10 Truths About Marketing After the Pandemic: 2020 was a challenging year. While 2021 was better, things did not revert to the old normal. Those days are history. Now, Post-Covid 19, marketers (real estate agents and others) are still thinking about the takeaways from the pandemic. What can they do to help grow their business in this new normal?
Blogging for Real Estate Leads: Blogging may be a marketer's best tool! In addition to being fun, it is an unarguably effective way to establish a new real estate business or grow an existing one! With one, you can dominate your competitors, cultivate a renewable source of leads, and make money doing it. Learn more about this terrific marketing technique.
Email Marketing for Real Estate Agents: A primary objective of email marketing is to have people request information from you. In exchange, you get their email address and other contact information for future contact and follow-up. Here are some examples of how to put the strategy to work for you today!