Most Agents Think of Real Estate Leads Via Lockboxes as a one and done event device, but they are potentially way more encompassing than that. However, the full scope of their lead generating capacity isn’t readily apparent. Consequently, they’re relegated to being the box that holds the key to get into the house.
Here’s the basic understanding real estate leads via lockboxes:
And, in the usual course of things you would...
You would do those things, right? Of course you would...and the more diligent you are in doing them the better you'll be able to refine your marketing strategies to get the properties sold.
Real Estate Leads Via Lockboxes Are Abandoned By Most Agents
Now that we’ve gotten the basics out of the way, let’s look at the subtleties overlooked to amplify your understanding of its promise as a powerful lead generator. I’ll do it by posing a couple of questions.
Do you make it a point to send notices of new listings to agents who show your properties? You should… and for many reasons. First, the communications will over a period of time make you comfortably familiar to the agents – and agents are like customers, they do business with people they know, like and trust. Consequently, they’ll be apt to respond favorably to your email messages, texts, flyers and other forms of marketing communications.
Do you market current listings to agents who have shown your listings in the past? If not, you should. The more you follow up with agents who show your listings the more likely you are to make a sale. Repetitive marketing is fundamental to real estate sales and the more you lead agents, and buyers, to your listings the sooner they’ll by something.
Take More Control of the Opportunities
In closing, I encourage you to stop thinking of lockbox showings as a "one and done" occurrence. Instead, think of them as leads that are still viable until you have 1) sold the listing 2) and the agents who show your properties have sold something to the clients who viewed your properties.
In simples words, think
of their clients as your clients as long as they are working with them.
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That’s it for now. Call me if you have any questions. Here’s to your Real Estate Marketing Success!
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