Real Estate Listing Lead

Real Estate Listing Lead. Many agents are stumped when it comes to generating real estate leads. They either make it more

Real Estate Listing Lead

complicated than it need by spending a lot of money on products and services that they don't need, or they aren't active enough to generate prospects. Both responses are potentially very costly.

On the other hand some agents make getting listings appear effortless and can generate in a week what other agents can't do in a year. 

While every agent... yes, you, too... is capable of generating lots of listings with the right tools and resources, not all have the willingness to put forth the effort to succeed and stick to it.

For example, when scripts for converting leads to clients call for 5 consecutive days of prescribed action, they try to do it in two days - then wonder why they don't experience the same success as others.

Some agents farm real estate listing leads via direct mail campaigns. Amongst other things they use, flyers, post cards and newsletters. For purposes of this article we'll take a closer look at flyers.

Generating Real Estate Listing Leads
Using What You Have 

real estate listing leadYou Can Make Flyers To Generate Real Estate Listing Leads Using Software Already On Your Computer

Flyers are a great way to market for real estate listing leads - both online and off. And you don't have to be a genius to create a great one, either. Here are some basic guidelines to design your own.

  1. Begin with a basic software program like Microsoft Word or Publisher. Open up the program, then look under “File” then “New” to see if there are already existing flyer wizards for documents or templates. If so, start there and adjust one to suit your needs. 
  2. Next, take a look at your project budget. Is there room for full-color printing of hard copies to distribute? If not, don't worry. Regular black ink on colored paper produces nice looking, professional flyers. Coordinate the paper color with a theme for the month, like green paper for St. Patrick's Day or red or blue for the 4th of July. 
  3. Don't have too many different fonts, text sizes and styles in one document. Just choose a couple of complimentary fonts and sizes. For ideas on which to use, start a collection of flyers that are stuck on your door, around your mailbox and placed on your cars windshield.

    Search your favorite industry web sites for ideas, too, by looking at their online documents for downloading. Print them out and check to see what you like and don't like about them. 
  4. Add pull tabs to the bottom, so that if the flyer is placed on a bulletin board, passersby can pull off a tab and take the info home with them. Check the Help menu for directions. Basically you add a wide text box along the bottom portion of the flyer.

    Then you insert one row of columns. Click on the first column and write what you want to say – not much fits here so take care! Maybe use your URL or website address and phone number.

    The text will run horizontally like normal, reading from left to right. So what you do is highlight it and click on “Format” from the top menu, then “Text Direction” do make it run vertical and fit in your tabs. Do the same for each tab.

    When you're finished, make print flyers for local distribution. And turn the document into an Adobe .pdf file to distribute online. Upload it and include links to it in your emails and forum posts.

    Attach the pdf to emails when you know recipients accept attachments and can take a look, too. Reach out online and off with great looking flyers and grow your business one real estate lead after another!

Real estate agents need lots of listings to succeed.  In fact, they need to be able to constantly replenish their leads, or their business will dry up for lack of prospects.  So, I recommend that you invoke a technique that I call "multiple streams of real estate listing leads", by which you source leads in various ways.

Some of the more popular ways of sourcing listing leads include expired listings scripts, newsletters, lead generating web sites, etc.  Find one that works for you, then work it until you succeed.

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