Real Estate Listing Lead
Real Estate Listing Lead. Many agents are stumped when it comes to generating real estate leads. They either make it more
Real Estate Listing Lead
complicated than it need be, and spend hundreds to thousands of dollars on products and services that they don't need, or they under respond to the point where they end up doing nothing. Both
responses are potentially very costly.
On the other hand some agents make getting listings appear effortless and can generate in a week what other agents can't do in a year.
While every agent... yes, you, too... is capable of generating lots of listings with the right tools and resources, not all have the willingness to put forth the effort to succeed and stick to it.
For example, when the scripts for success call for 5 consecutive days of prescribed action, they try to do it in two days - then wonder why they don't experience the same success as others.
Some agents farm real estate listing leads via direct mail campaigns. Amongst other things they use, flyers, post cards and newsletters. For purposes of this article we'll take a closer look at flyers.
Using What You Have
Flyers are a great way to
market for real estate listing leads - both online and off. And you don't
have to be a genius to create a great one, either. Here are some basic
guidelines to design your own.
- Begin with a basic software program like Microsoft Word
or Publisher. Open up the program, then look under “File” then “New” to
see if there are already existing flyer wizards for documents or templates. If
so, start there and adjust one to suit your needs.
- Next, take a look at your project budget. Is there room for
full-color printing of hard copies to distribute? If not, don't
worry. Regular black ink on colored paper produces nice looking, professional
flyers. Coordinate the paper color with a theme for the month, like green paper
for St. Patrick's Day or red or blue for the 4th of July.
- Don't have too many different fonts, text sizes
and styles in one document. Just choose a couple of complimentary fonts
and sizes. For ideas on which to use, start a collection of flyers that are
stuck on your door, around your mailbox and placed on your cars windshield.
Search your favorite industry web sites for ideas, too, by looking at their
online documents for downloading. Print them out and check to see what you like
and don't like about them.
- Add pull tabs to the bottom, so that if
the flyer is placed on a bulletin board, passersby can pull off a tab and take
the info home with them. Check the Help menu for directions. Basically you add a
wide text box along the bottom portion of the flyer.
Then you insert one row of
columns. Click on the first column and write what you want to say – not much
fits here so take care! Maybe use your URL or website address and phone number.
The text will run horizontally like normal, reading from left to right. So what
you do is highlight it and click on “Format” from the top menu, then “Text
Direction” do make it run vertical and fit in your tabs. Do the same for each
When you're finished, make print flyers for local distribution. And
turn the document into an Adobe .pdf file to distribute online. Upload it and
include links to it in your emails and forum posts.
Attach the pdf to emails
when you know recipients accept attachments and can take a look, too. Reach out
online and off with great looking flyers and grow your business one real estate
lead after another!
Real estate agents need lots of listings to succeed. In fact,
they need to be able to constantly replenish their leads, or their business will
dry up for lack of prospects. So, I recommend that you invoke a technique
that I call "multiple streams of real estate listing leads", by which you source
leads in various ways.
Some of the more popular ways of sourcing listing leads include expired
listings scripts, newsletters,
generating web sites, etc. Find one that works for you, then work it
until you succeed.
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