Real Estate Referral Leads

Real Estate Referral Leads.  Imagine, if you can, having a referral marketing system that serves up one lead after another; one so 

real estate referral leadReal Estate Referral Leads

diverse and multi-dimensional that you could elevate your business to never going lacking of leads again. 

And what if I told you that instead 2-3 lead generation sources your system could span fifty or more Real Estate Lead Referral sources. 

Well, that's exactly what you'll discover here, as the article below is about how to identify, design and create a  kick butt multi-faceted Real Estate Referral Lead System; one that can be an unending source of regenerative leads.  Enjoy!

Increase Revenue via  Real Estate Referral Leads

How To Create a Complete Referral Marketing System 
By John Jantsch

These steps are taken from the Referral Flood Marketing Program. Referral Flood is an insider’s shortcut to referral marketing and features over 4 hours of audio training, 54 real-world referral marketing systems, and a host of referral marketing tools, letters, postcards and forms.

Step #1 - Create a referral target market(s) – you must create a target list of companies and individuals who can be motivated to refer. This can be clients or a network of related businesses.

Step #2 – Identify your ideal referral client – In order to receive high quality referrals you must be able to quickly communicate the exact type of person or business that makes a great referral.

Step #3 – Create and communicate your core referral message – you must be able to easily explain the value you can bring to anyone who is referred. “We show estate attorneys how to become famous.”

Step #4 – Design a referral education system – When you meet with a potential referral source you can substantially increase the number and quality of referrals if you systematically educate them on: Who makes a great referral, what’s in it for them to provide a referral, how to refer you, and the exact steps you plan to take with that referral

Step #5 – Outline your referral lead offer and system – this is the heart and soul of the system. This is where you devise the creative offer that makes people want to refer you. Example: Earn a 100% refund on your tax return preparation when you refer 4 people who become clients.”

Step #6 – Create a referral conversion strategy – what good are referral leads if they don’t become referral clients? You must map out a specific set of steps that will allow you to convert your referral leads. What do you do with a lead when the phone rings?

Step #7 – Identify a referral follow-up strategy – to bring your referral system full circle you need to devise two follow-up steps. 1) a way to continue to market to your referral leads that don’t immediately turn into clients and 2) a way to systematically communicate the progress of a referral back to your referral sources to keep them motivated.

Copyright 2004 John Jantsch

About The Author

John Jantsch is a marketing coach and creator of the Duct Tape Marketing System. You can get more information about the Duct Tape System and download your free copy of “How To Create the Ultimate Small Business Marketing System in 7 Simple Steps” by visiting

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Maximizing Profitability of
Real Estate Referral Leads 

Real Estate Referral Leads

Here are some best practice ideas for getting the most out of real estate referrals.

Receiving Referral Leads:  

  • Prioritize Contact. What I'm saying here is contact the person making the referrals and the persons being referred immediately. Not tomorrow, but today... right now! There's no stronger message about your interest and appreciation than immediate responses, if only to say that you received the referral. 
  • Follow-up. Consistent follow-up without too long of a gap in between prior contacts work best and is a perfect activity to set up in your email autoresponders and/or text messaging services.  Put autoresponders to work and watch your conversions of referrals to paying customers increase.
  • Send Thank You Notes. It can never be said enough... thank you - thank you- thank you! Thank you for doing business with me.  Thank you for the referrals.  Thank you for being my best friend's mom.  I'm just kidding with the last one - I'm seeing if you're paying attention!

Making Referral Leads: 

  • Make Referrals for Best Customer Service.  Not every person who comes into your lead funnel is going to be a fit for what you do.  For example, you might be a home residential specialists who encounters someone interested in buying a shopping mall. Don't be a knucklehead and think you know best - make a referral to someone who specializes in commercial properties and boost your chances of generating income by doing so.
  • Talk to Your Clients.  Get a good understanding of what their real estate related need are, especially if they're moving to another city or state. 
  • Do Your Research. It's important to know something about the agent and agency you're making the referral to.  The bottom line is if you'd be willing to do business with them then it's a good bet to make a referral to them.  If not shop around until you find someone that you're satisfied will serve you and your client well. 
  • Follow up. Best outcomes result when the needs of referred clients are realized and the only to know that is to follow up with both the respective agencies and clients until it happens. 

In closing, Real Estate Referral Leads represent another niche market that many agents simply ignore and/or never give serious attention.  Perhaps it's because of the mind set of many agents where the only focus is to sell something to the exclusion of understanding that making referrals result in commission fees, too!

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