For a Realtor, an effective real estate web design can quickly help you take your business to the next level. With the competitive nature of the real estate industry, your agent web site needs to include all the bells and whistles, starting with smart, effective design.
Effective web site design looks professional, is easy to navigate, and informative - give your visitors the answers to the questions they are looking for.
Keep in mind that your website isn’t the only one that your visitors will be reviewing. That’s why it’s vitally important that you as a Realtor differentiate yourself from the rest of the pack.
The first place to begin with online is with a unique and customized real estate web design. A top realtor web site will be built specifically for you, rather than from a common template that’s has been sold to Realtors in droves.
Far too many Realtors are using the same template or simply posting their own picture on the Internet, with a little bio beneath. Since over 80% of consumers use the Internet, of course any web presences whatsoever is beneficial, but to truly have an effective real estate web design you should have a unique, professional and customized look and feel.
But more importantly, the functionality of your web site design should be built around generating real estate leads, on a consistent basis. Also, your site design should be based on usability. Sites that are custom designed to suit the needs of the people in your neighborhood work best.
That’s why your content becomes so important. An effective real estate web design incorporates the ability to change content and keep your information up-to-date. Web sites with a content management system allow that to happen.
With a custom real estate web design you can:
This value added information is what will get your visitors to keep coming back. It’s this value that get people to recommend your web site to others and it’s this value that will impact a visitor so that they realize you are not only an expert about your neighborhood, but also a person that cares about the people within it.
Next, you’ll need to incorporate some effective ways to gather visitor information. This will require some persuasive elements that will give a visitor added value. There are many ways to obtain visitor email addresses, such as monthly newsletter, a free guide to the neighborhood, tips on home improvements, or even a gift certificate to a partnering restaurant.
For you to successfully generate an abundance of leads, your real estate web site design needs to focus on getting visitors to take immediate action, so consider changing up the free offering regularly, and make each one a time limited offer. This way your visitors will have to sign up quickly or miss out on the free information.
And last but not least, your real estate web design should also include Search Engine Optimization (SEO). It’s always best if you submit your website to the main search engines. That way you’re site will easily be found when people search for Realtors in your neighborhood.
If you are a Realtor that’s currently using a standard template, you may want to bite the bullet and consider a new and customized real estate web design. It’s been proven to be a prefect way to get an edge in this business.
That's it for now. Here's to your Real Estate Marketing Success!
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