Below are 4 Sure Ways to Generate Real Estate Leads, which can become clients when properly nurtured. Ignore them and they'll
ignore you, which is a surefire way to hasten your way out of the real estate profession.
Leads are key to your very survival,but where do you find them? And not just ordinary leads, but qualified ones that ignite your business and boosts your income?
1. Referral Marketing is a method of promoting products or services to new customers through recommendations from past customers; neighbors, coworkers, family, friends and other people you know...and they're typically made by word of mouth when something that is said causes someone to think of and recommend you.
However, in order to maximize referrals people have to know you're in the business. So, right now make a plan to contact every single person in your cell phone and email contact address book in the next 7 days. Do it whether you're a new or veteran agent.
If you're newly licensed simply tell them that you want to share with them that you're in real estate sales and ask to please think of you if they know or hear of anybody interested in buying, selling or leasing real estate. And if you're a veteran agent you're contacting them to say hi and ask them if they know of anybody interested in buying or selling, and if so ask for referrals.
This is a Real Estate Marketing 101, but let me ask..."when was the last time you did it?" If it's been over a year I dare say that you're way over due and may have lost out on. So, stop being shy (or lazy) and ask your network of friends and relatives for referrals. More often than not they'll be happy to refer them to you. Return to Top
2. Hosting Workshops is the 2nd of 4 Sure Ways to Generate Real Estate Leads. Most attendees are motivated to transact a real estate deal of some kind, and are eager to move forward with the right coaching and encouragement. And a great way to facilitate engagement with them is by providing useful information that will help them make informed decisions.
While you can host both buyer and seller workshops I recommend doing them for buyers, primarily because sellers have at least bought a home before and arguably know more about real estate than buyers do.
Start by offering it as a home ownership resource to pastors for their congregations, businesses to their employers, or by neighborhoods. You can also target invitees by profession (nurses, firefighters, law enforcement officers, barbers, cosmetologists, dental hygienists, etc. You can locate them by free databases by profession, or via services that offer fee based mailing and phone lists. You can also post and distribute flyers where people gather to shop, work, exercise, play, worship, etc. Finally, you can also publicize via Social Media channels; Twitter, Facebook, LinkedIn, your website, etc.
These are just some of the ideas for finding workshop attendees, but is by no means meat to be to the exclusion of others. Finally, if there's one thing to take away from this article it's this...market and promote your seminar aggressively and you're likely to get the attendance that you desire...and that can be parlayed into future money making opportunities. Return to Top
3. Parade of Homes is the 3rd of 4 Sure Ways to Generate Real Estate Leads...and is a great lead generator. That's because most people who attend them are the ones that are most likely interested and have plans of buying homes. Plus, they'll be more motivated to buy once they have seen the actual condition of the house that they want to buy. Here’s a closer look at organizing them to leverage the most prospects. Return to Top
4. Advertising in printed media (newspapers and magazines) is the 4th and Final Lead Generating Idea. Once upon a time it was the the absolute foundation of how agents went about marketing homes for sale...and it still an effective way to generate leads, although there are fewer printed newspapers in which to advertise. An additional downside is that it can be very expensive difficult to to sustain advertising campaigns. And you know the saying, once you're out of sight (the ad stops running) you're out of mind.
Fortunately, there are many viable and effective ways to advertise for leads. Some that quickly come to mind are direct mail campaigns with real estate prospecting letters, flyers and postcards. Presently, my most favorite method of advertising is via email marketing. It's relatively cheap and has the advantage over other forms of advertising of generating lists of people wanting to do business with you. Return to Top
In closing, real estate lead generation can be a daunting task, but it is still the best way to ensure a happy and prosperous career. Happy prospecting!