Creating a Real Estate Website; Start With Great Content
by Lanard Perry
Effectively marketing a real estate website begins with having one that has lots of great content - articles, white papers, reviews, web pages, news, widgets, calculators, images, blogs, autoresponders, etc.; the kind that will have your site visitors coming back repeatedly to browse and interact with it.
And the key to great website content is the same as for articles, novels, and other written works anywhere else - and that's the element of surprise, suspense, and discovery that you dangle before your readers.
Keeping them engaged in your content and always wondering what's next should be at least one of your goals. That's something you can achieve...and within that context, pre-written content can be a significant component in developing your agent website..
Here's some prewritten real estate web site content written especially for real estate agents, investors and sellers.
When you need it you simply select a pre-written article; which you can optimize by taking a few minutes to personalize it to your specific market, website or niche focus.
However, you'll receive the best results when you integrate content into your website's initial design and construction.
I purchase hundreds of articles, some I rewrite and reuse almost immediately, but there are more that I never do anything with. That's not quite right - because I use them to generate ideas for new articles, website pages, email messages, etc.
So, if your real estate marketing plans don't include adding articles and website content regularly, you need to rethink your strategy. Through web content, visitors will keep visiting your site long after you've quit writing for it.