Direct Mail Post Cards  - Old School Lead Generation, New School Application

Using Direct Mail Post Cards to generate leads is a great strategy, and although direct mail marketing is losing ground to email 

Direct Mail Post Cards

marketing, pay per click campaigns and video advertising, it is still an effective strategy for generating leads. Perhaps it's because their content can be read as soon as people pick them up and look at them.

However, just sending postcards alone is not enough. Messages must be attractively presented and uniquely stated to get your desired responses. Consequently, taking time to reflect on what your target audiences need and then delivering it is of great importance.

Creating and delivering something that will get their attention and have them respond to you in your desired fashion should be your top goal, which is made easier with customized postcards.

Customized Direct Mail Post Cards
Yield Better Results

Nowadays it's easy to create custom postcards, flyers, brochures and newsletters with online design tools. Many online providers offer "click and go" type services with professionally designed templates that look highly polished that are in fact inexpensively made. All you have to do is click on the attributes and features you're most interested in and  off you go!

With direct mail post cards you can

• have high-quality direct mail postcards, flyers and more, mailed to your audience
  
• generate more leads with less time and effort
  
• create a steady stream of responsive prospects
  
• brand yourself as the agent/business of choice
  
• and save money doing it

When it’s all said and done you can set yourself apart from your competitors with a uniquely designed direct mail post cards marketing campaign. Then, watch your business soar to new heights.

Effective, Rapid Start Example / How To Use Direct Mail Post Cards to Generate Real Estate Leads

1. Choose a neighborhood to farm; condos, high end homes, country estates, move up homes, etc.

2. Next, design or purchase a series of real estate marketing post cards to start your direct mail campaign.

3. Begin mailing your post cards on a scheduled basis; at least once a month, with special emphasis on holidays.

Practical Application of Direct Mail Post Cards

Design and mail post cards for any priced neighborhood. Let's use a million dollar neighborhood for this example. And it doesn’t matter whether it’s your listing or not, right! Any listing will do, right?? Right!

Remember, you’re part of a Multiple Listing Service and can sell any house listed within your service. You can also advertise and market any and all houses in that system, even if it’s not your own listing. That’s the beauty and advantage of being a part of a Multiple Listing System.

Next, get ready for some leads. Somebody will call or email you wanting to know more. If you’re on top of your game you can get a listing, make an appointment to show the property, find another property for the interested party, or maybe even get a referral.

So, can you see how mailing a couple of hundred high gloss, impressive looking direct mail post cards to a move up neighborhood can increase your business? I can, too!

Wrap Up

A farmer plants a crop and then waters, fertilizes, and nurtures it to harvest. This same concept applies to “farming” neighborhoods via direct mail campaigns.

• Sending post cards is the “planting” of the crop. 
•  Monthly mailings are the equivalent of tending to the crop.
•  And finally, the listings and sales that you’ll get from your farming efforts will be the harvesting of your crop.

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