Direct Mail Post Cards  - Old School Lead Generation, New School Application

Direct Mail Post CardsDirect Mail Post Cards

Using Direct Mail Post Cards to generate leads is a great strategy. Although direct mail marketing is losing ground to email marketing, pay-per-click campaigns, and video advertising, it is still an effective strategy for generating leads. Perhaps it's because their content can be read as soon as people pick them up and look at them.

However, just sending postcards alone is not enough. Messages must be attractively presented and uniquely stated to get your desired responses. Consequently, taking time to reflect on what your target audiences need and then delivering it is of great importance.

Creating and delivering something that will get their attention and have them respond to you in your desired fashion should be your top goal, which is made easier with customized postcards.

Customized Direct Mail Postcards
Yield Better Results

Nowadays, it's easy to create custom postcards, flyers, brochures,  and newsletters with online design tools. Many online providers offer "click and go" type services with professionally designed templates that look highly polished and inexpensively made. All you have to do is click on the attributes and features you're most interested in, and off you go!

With direct mail postcards, you can

  • have high-quality direct mail postcards, flyers, and more mailed to your audience
  • generate more leads with less time and effort
  • create a steady stream of responsive prospects
  • brand yourself as the agent/business of choice
  • and save money doing it

When it’s all said and done, you can set yourself apart from your competitors with a uniquely designed direct mail post cards marketing campaign. Then, watch your business soar to new heights.

Effective, Rapid Start Example / How To Use Direct Mail Post Cards to Generate Real Estate Leads

1. Choose a neighborhood to farm; condos, high-end homes, country estates, move-up homes, etc.

2. Design or purchase a series of real estate marketing postcards to start your direct mail campaign.

3. Begin mailing your postcards on a scheduled basis, at least once a month, with particular emphasis on holidays.

Practical Application of Direct Mail Post Cards

Design and mail postcards for any priced neighborhood. Let's use a million-dollar neighborhood for this example. And it doesn’t matter whether it’s your listing or not. 

Remember, you’re part of a Multiple Listing Service and can sell any house listed within your service. You can also advertise and market any and all houses in that system, with permission from the respecting listing agent and broker's office, even when it’s not your listing.

The best practice is to get the permission in writing to avoid misunderstandings. 

Next, get ready for some leads. Somebody will call or email you wanting to know more. If you’re on top of your game, you can get a listing, make an appointment to show the property, find another property for the interested party, or maybe even get a referral.

So, can you see how mailing a couple of hundred high gloss, impressive-looking direct mail postcards to a move-up neighborhood can increase your business? I can, too!

Wrap Up

A farmer plants a crop and then waters, fertilizes and nurtures it to harvest. This same concept applies to “farming” neighborhoods via direct mail campaigns.

  • Sending postcards is the “planting” of the crop. 
  •  Monthly mailings are the equivalent of tending to the crop.
  •  And finally, the listings and sales you’ll get from your farming efforts will be harvesting your crop.


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