Using Direct Mail Post Cards to generate leads is a great strategy, and although direct mail marketing is losing ground to email
marketing, pay per click campaigns and video advertising, it is still an effective strategy for generating leads. Perhaps it's because their content can be read as soon as people pick them up and look at them.
However, just sending postcards alone is not enough. Messages must be attractively presented and uniquely stated to get your desired responses. Consequently, taking time to reflect on what your target audiences need and then delivering it is of great importance.
Creating and delivering something that will get their attention and have them respond to you in your desired fashion should be your top goal, which is made easier with customized postcards.
Nowadays it's easy to create custom postcards, flyers, brochures and newsletters with online design tools. Many online providers offer "click and go" type services with professionally designed templates that look highly polished that are in fact inexpensively made. All you have to do is click on the attributes and features you're most interested in and off you go!
With direct mail post cards you can
When it’s all said and done you can set yourself apart from your competitors with a uniquely designed direct mail post cards marketing campaign. Then, watch your business soar to new heights.
1. Choose a neighborhood to farm; condos, high end homes, country estates, move up homes, etc.
2. Next, design or purchase a series of real estate marketing post cards to start your direct mail campaign.
3. Begin mailing your post cards on a scheduled basis; at least once a month, with special emphasis on holidays.
Design and mail post cards for any priced neighborhood. Let's use a million dollar neighborhood for this example. And it doesn’t matter whether it’s your listing or not, right! Any listing will do, right?? Right!
Remember, you’re part of a Multiple Listing Service and can sell any house listed within your service. You can also advertise and market any and all houses in that system, even if it’s not your own listing. That’s the beauty and advantage of being a part of a Multiple Listing System.
Next, get ready for some leads. Somebody will call or email you wanting to know more. If you’re on top of your game you can get a listing, make an appointment to show the property, find another property for the interested party, or maybe even get a referral.
So, can you see how mailing a couple of hundred high gloss, impressive looking direct mail post cards to a move up neighborhood can increase your business? I can, too!
A farmer plants a crop and then waters, fertilizes, and nurtures it to harvest. This same concept applies to “farming” neighborhoods via direct mail campaigns.