Just Listed Post Cards can do wonderful things for your business, like helping you to acquire new leads, get more listings and make
more sales. Additionally, mailing them is an excellent way to establish and build a business brand... and when mailed consistently they can boost your career by giving you a leg up on agents you compete with for business and market share.
And then there’s just the fun and excitement that comes with the flurry of activity that postcard marketing campaigns generate! The feeling is the like the one you get when you get a listing or making a sale. It's pretty intoxicating!
It feels so good you just want to do it again, as soon as you possibly can - again and again. And you can do it, too! When campaigns work, just duplicate and repeat them until they stop being effective!
Just Listed Post Card Marketing is a veritable untapped gold mine of success awaiting you. Every time you mail them you can do it with a reasonable expectation that you will generate a flurry of activity that will lead to new business opportunities. Following are five reasons why you should get started soon!
1. You Can Broadcast Your Success
The most obvious benefit of mailing Just Listed Post Cards is to announce new listings, beginning with neighbors and homeowners in the subdivision of the listed properties being promoted. For a personal touch designed to connect with recipients you can add a handwritten note asking if they have any friends or family who might be interested in your advertised properties. It's all but certain your response rates will spike with increased activity.
To further increase interest and activity you should send copies to other real estate agents in your area (MLS and Non-MLS). They have buyers who might be interested in your new listings, and but for receiving your postcards they may never know about them.
Don't think this could happen? Think again. There are hundreds to thousands of listings in MLS Systems. Are you familiar with all of the listings in yours?
Make a point of keeping the Top 10-20 selling agents in your community informed of your listings can boost your marketing success even more. Make no mistake about it - when you ask for business you just might get it. So, go ahead... speak up and don't be shy.
2. They Double Business Opportunities – Sales & Listings
Obviously, mailing Just Listed Post Cards will attract
buyers. With them you create opportunities to sell prospects on the properties advertised
in your postcards, and/or on other properties if the ones advertised in the postcards
aren’t the most suitable for them.
Additionally, Just Listed Post Cards will attract other homeowners, too - many of which will be eager to know how their properties compare to the ones you’re promoting.
When they receive your postcards and/or see your For Sale signs go up in their neighborhoods there’s a high probability that they’ll contact you for more information… and as you know every contact you have with a property owner is an opportunity make for future business.
Listed Post Cards Can Help Yo Build & Grow a Brand
You may not necessarily think of them in these terms, but Just Listed Post Cards are potent branding tools. With the real estate field being as crowded as it is you need to distinguish yourself from other agents as quickly as you can, and mailing real estate post cards is a fast, easy and highly way to do that.
Post Cards are visually appealing and are relatively inexpensive. Plus, they're cost effective to mail out once a month to help you build fast rapport with your targeted audiences and ultimately become their trusted agent of choice for their real estate needs.
4. Just Listed Post Cards Help Grow Mailing Lists!
Successful marketers know that making money is closely tied to having a mailing list of prospects they can market their services to. Basically, if you have a reasonable chance of making sales and generating new listings. Without one sales and listings will be few and far between.
5. Mailing Postcards, Old School & New School, Works!
No matter how you do it, postal service or electronically, mailing postcards can be a winning tactic to increasing success! Even though people are flooded everyday with tons of junk mail, they still enjoy receiving information that is timely and run parallel with their interests, like selling their homes.
Additionally, postcards are the perfect communication tool for generating leads. Here are a just a few of the reasons why...
Finally, even when you don’t sell your new listings via Just Listed Post Cards it’s almost a sure-bet you’ll encounter buyers and sellers who will buy and/or list real estate with somebody in the future – and with postcard marketing campaigns that somebody can be you!
If you’re looking for ideas for your next (or first) Just Listed Postcard Real Estate Marketing Campaign you should consider design templates offered by Postcard Mania.
From classically simple designs to templates promoting multiple properties, you’ll be impressed with their diverse array of possibilities.
With them you can target fsbos, expired listings, absentee property owners, renters, investors, empty nesters, etc. Additionally, you can drill down even more by income, number of children in a home, folk who have filed for bankruptcy, those in foreclosure proceedings, etc.
So, go ahead! Fire up a direct mail marketing campaign and watch your business take off! Here's to your Real Estate Marketing Success!
Image of House & Keys by phanlop88 at FreeDigitalPhotos.net
Postcard Image by
Character w/Megaphone Image by Stuart Miles at FreeDigitalPhotos.net
Brand Image by Stuart Miles at FreeDigitalPhotos.net
House, Keys & Money Image by jannoon028 at FreeDigitalPhotos.net