My First Real Estate Email Marketing Campaign was a life changing event. In a few weeks I went from zero leads to maybe a dozen or so; to dozens in a few months, hundreds in about a year and steam rolled to several thousands in a few years.
And although we market to different audiences (me
to real estate agents and you to buyers and sellers) you too can experience some of the same successes I did; specifically, leads, sales, income and profits.
The biggest appeal about real estate email marketing is once you set up a good campaign it’ll convert leads to more listings and sales for you... all you have to do is drive leads to it.
An example of what I'm talking about is a campaign to Farm Buyers Without having any listings! Check it out now - I'll wait for you to get back.
I launched my first campaign in 2005 and I'm still using it to this day. In years 2- 6 I enrolled thousands of newsletter subscribers and sold lots of products (Ebook, letters, website content, flyers, etc.).
Understandably, business dropped off during the recent recession, but thankfully it started rebounding along with the rest of the real estate industry about a year ago. Although business levels are not what they were the market is improving, month by month.
So, how is this relevant to you? Automatic Email Marketing is perhaps the most underutilized tool available to agents today. It’s the least expensive of all other marketing strategies I know of at just cents per lead; and few agents do it effectively, which means more potential business for you.
Is Email Marketing Right For You?
Probably! But here are a few questions for you to be sure. If you answer “yes” to any of them Real Estate Email Marketing is most definitely for you.
OK, so lets learn a little bit more Email Marketing and what I call the Secret Weapon...Auto-responders; also known as Email Marketing Services, Drip Marketing, eNewsletters, Electronic Newsletters, etc.
that I use and recommend is Get Response. However you should select one based on what works best for you.Below are a number of them to consider.
Finally, below is more information about Real Estate Email Marketing and how it can boost your leads, listings and success. Bookmark the page now to come back to for more Online Marketing Information! Enjoy!
Need an Email Marketing Service? Try one of these. Discover for yourself what they're all about. Set up a couple of messages, place a subscriber form to capture names on your website, then get ready for a life time of subscribers.
Email Marketing Lists
You can buy them, rent them, or create your own. However, the better long term strategy is to building your own list from the ground up, as each person on it will have a personal connection with you and therefore may be responsive to your mailings.
Real Estate Email Marketing List Rental While building a mailing list of prospects is a far superior to buying or renting a list, buying and/or renting one is worth trying out...at least once. If nothing else it's a quick way of generating traffic and interest in your product.
Optin Email Marketing
There are some fundamental, guiding principals with regard to email marketing that you must adhere to...and one of them is "never spam" anybody - ever! . That principal is accomplished through "opt in" marketing, where every subscriber has to...
Double Opt In Email Marketing As the subject suggests, subscribers interested in receiving email communications from you have to confirm their interest - twice. It's supposed to, and does, cut
down on spamming - but there's a downside.
Email Marketing and Design Tips Learn how to get your messages read. Images, tables, charts, graphs, formatting and the like can add enough pizazz to engage readers long enough to catch their interest. After that your content is what matters.
Real Estate Marketing Online
I've been marketing online since 2004 and find that I sign up the most newsletter subscribers when I give away something of perceived high value for free in exchange for a newsletter subscriber's email address.
Email Marketing Helps Business To Grow
People do business with people they know and trust. Consequently,
establishing relationships is vital
to your success. Auto responders can speed up that process.
Bulk Email List Marketing Here's a parting piece of advice. You can create & execute well designed newsletter campaigns through Bulk Email Marketing Campaigns that are fun, affordable, and exciting.
delayed in getting started with Real Estate Email Marketing is another day somebody is getting the business that you could
be getting. Start changing your future today!
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3 Reasons Every Agent Needs Email Marketing Software
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